# Best Conversion and User Research Companies in Ireland (Updated August 2026)

> Explore the Best 5 Conversion and User Research Companies known for their conversion optimisation expertise. Compare their specialisms to find the right fit.

- Category: Marketing & Communications
- Author: Brandfire Team
- Companies listed: 5

## Key takeaways

- This is a small field in Ireland. Five firms is the whole directory listing, not a shortlist drawn from a longer one.
- Every firm here sells conversion optimisation alongside paid media or search, so none of them is a dedicated research practice.
- Only two publish a rate band, both between 25 and €45 an hour.
- Ask whether a firm runs actual experiments with statistical thresholds, or simply redesigns pages and reports the traffic afterwards.

Conversion optimisation is testing, not redesign: form a hypothesis, run a
controlled experiment, and read the result against a statistical threshold
before changing anything permanently. That needs enough traffic for a result to
mean something, which is the first thing to check about your own site. Ireland
has five firms listed under it and no dedicated research practice, so every one
sells it alongside paid media, search or design.

## Testing, or a redesign on instinct?

- **Do they run experiments or redesigns?** Ask what statistical threshold they call a result at. A firm that cannot answer is redesigning pages and reporting the traffic afterwards.
- **Do they have enough of your traffic to test?** Testing needs volume. A good firm will tell you when you do not have it and suggest research instead.
- **Research capability, not just testing.** Interviews and usability sessions generate the hypotheses worth testing. Without them you are guessing faster.
- **Who owns the analytics.** Conversion work depends on clean measurement. Find out who fixes the tracking when it breaks, and whether that is billed separately.

> If your site converts a few hundred times a month, skip A/B testing and spend the budget on watching ten real users try to complete the task. You will learn more, faster.

## Do you have the traffic to test on?

The main trade-off here is not skill, it is traffic fit. A firm built for
paid media clients with high volume will run genuine statistical tests. A
firm used to smaller Irish sites will lean on qualitative research and
opinion-led redesigns, and call both "CRO". Neither approach is wrong, but
they are priced and delivered differently, so match the firm to your actual
traffic before comparing proposals.

- **Test volume versus research volume.** If a firm cannot describe a recent test that reached significance, they are likely running research dressed as testing, which is fine as long as it is priced as research.
- **What it is bundled with.** None of these five sell CRO alone. Check whether you are paying for a paid media or search programme that includes some conversion work, or the reverse.
- **Analytics ownership.** Ask who is responsible when tracking breaks mid-test, and whether fixing it is inside the fee.
- **Reporting cadence against your sales cycle.** A test result that lands after your buying season is a result nobody can act on.

## Hypotheses, experiments, and a statistical threshold

A conversion optimisation agency increases the share of visitors who
complete an action on a site, using analytics review, user research and
controlled A/B testing rather than redesigning pages on instinct. The
discipline includes usability testing, hypothesis generation, running
experiments and reading the results against a statistical threshold.

Three categories sit next to it. Testing locates the problem and design solves it, which is the [UX and UI design agencies](https://brandfire.ie/agencies-in-ireland/ux-ui-agencies). No test is readable on broken tracking, so the [web analytics agencies](https://brandfire.ie/agencies-in-ireland/web-analytics-agencies) come first if you do not trust your numbers. And behavioural testing explains what happens on the page, not why people came, which the [market research companies](https://brandfire.ie/agencies-in-ireland/market-research-companies) do.

One conversion almost nobody optimises is the second purchase: [loyalty programme ROI](https://brandfire.ie/insights/loyalty-program-roi) is measured on repeat rate rather than first-visit conversion.
 It sits
outside general web design, paid media buying and content production, though
every firm on this list sells CRO alongside one of those rather than on its
own. Businesses typically bring this in once a site has enough traffic that
small changes are measurable, or once a paid media budget is scaling and the
landing pages have become the limiting factor rather than the ad spend.

## A genuinely small field, and what that does to price

This file has thin rate data, and that is worth stating plainly. Only
RaftLabs and Elite Growth publish an hourly band, and both sit at the same
€25 to €45. Made of Analytics, Rooftop Twenty Two and Digital Trawler all
list their project minimum as undisclosed. Because none of these five firms
sells conversion work as a standalone service, pricing usually rides inside
a broader paid media, search or design retainer rather than existing as its
own budget line. Expect a scoping conversation before a number, and ask
specifically what portion of any quote is conversion work versus the
channel it is attached to.

## The list

### 1. Digital Trawler

- Website: https://digitaltrawler.com
- Location: National Technology Park, Ireland
- Minimum project: Undisclosed
- Team size: 2 - 9
- Best for: conversion within a paid media programme
- Services: Conversion Optimization, Advertising, Search Engine Optimization, Social Media Marketing, Web Design
- Industries: B2B SaaS, Fintech, Software Startups

Digital Trawler is a digital marketing agency at the Innovation Works in Castletroy,
Limerick. Founded by an experienced marketing professional with a background in
lecturing, the agency focuses heavily on helping business-to-business software and
technology companies generate more qualified leads and scale their operations
predictably. They handle everything from complex search engine optimization and targeted
Google Ads management to building websites specifically tailored for business growth.
Their reputation is built on delivering data-backed strategies that help ambitious
companies increase their relevant traffic while simultaneously reducing the overall cost
of acquiring each new customer.

Because they work almost exclusively with software and technology companies, their
conversion efforts are intensely focused on the specific, unique challenges of selling
complex products and services online. They look critically at how potential corporate
buyers interact with a website, systematically testing different messages, value
propositions, and page layouts to see which combination is most effective at turning a
casual business visitor into a serious, qualified lead. They understand that business-
to-business purchasing decisions take time and require specific information, so their
conversion work involves ensuring the right details are presented at exactly the right
moment in the buyer's journey.

Digital Trawler is particularly well-regarded for their ability to align deep search
targeting with rigorous conversion rate improvement. They do not just aim to bring more
traffic to a site; they aim to bring the right kind of traffic and ensure the site is
perfectly optimized to capture it. It suits a technology startup or software firm that
needs a repeatable B2B lead pipeline rather than page-level testing.

### 2. Elite Growth

- Website: https://elite-growth.co
- Location: Cork, Ireland
- Minimum project: Undisclosed
- Hourly rate: €25 - €45
- Team size: 10 - 49
- Best for: conversion work tied to outbound sales
- Services: Conversion Optimization, Marketing Strategy, Content Marketing, Email Marketing, Search Engine Optimization, Outbound Sales
- Industries: B2B, SMEs

Elite Growth is a marketing strategy and sales business in Cork, established in 2024.
The company focuses heavily on providing completely managed, done-for-you marketing and
sales services designed specifically to help ambitious businesses scale their
operations. They aim to bridge the often frustrating gap between simply bringing in new
business leads and actually closing those deals on the sales floor. The model is writing
the plan and then executing it, rather than advising and handing over. This covers
everything from producing engaging content for digital platforms to running active
outbound sales efforts like cold calling and direct email outreach.

Its conversion work is on the systems behind outbound sales rather than on-site testing.
Rather than just tweaking a website's layout or changing button colours, they look at
the entire journey a potential customer takes—from the very first cold call, email, or
social media interaction down to the final purchase decision. They find practical,
measurable ways to improve the success rate at every single step of this process,
ensuring that the initial marketing spend translates into genuine revenue. They also
provide comprehensive conversion auditing and landing page design to ensure every
campaign has the best possible chance of succeeding.

By integrating their marketing strategies with active outbound sales functions, they
offer a partnership-based approach that is somewhat unique in the market. They are
particularly well-suited to businesses that need more than just traffic; they need a
partner who can build the creative content, manage the digital campaigns across search
and social media, and then help pull those resulting prospects over the finish line.
Their work spans across major platforms including LinkedIn, Instagram, TikTok, and
YouTube, providing a broad base for generating and converting interest.

### 3. Made of Analytics

- Website: https://madeofanalytics.com
- Location: Dublin, Ireland
- Minimum project: Undisclosed
- Team size: Freelancer
- Best for: measurement and conversion research
- Services: Conversion Optimization, Advertising, Pay Per Click, Social Media Marketing, Conversion Research Services, Web Analytics
- Industries: SMEs, Marketing Agencies

Made of Analytics is a specialized digital marketing and web analytics consultancy based
in Dublin, Ireland, led by an experienced former Google professional with nearly two
decades of industry expertise. The agency is built firmly around a data-first
philosophy, helping ambitious companies move away from guessing what works and instead
relying on concrete, measurable information about how their customers behave online.
They position themselves as a comprehensive partner for businesses looking to grow
through precise data, handling everything from the complex setup of tracking tools to
the ongoing management of search advertising campaigns across major platforms like
Google, Bing, and social media networks.

As the only firm on this list that treats conversion research as a distinct, specialized
service, they dig deep into website performance metrics to find out exactly where
visitors are dropping off and why. Changes are made from measured behaviour rather than
from opinion about the page. Their conversion work relies heavily on rigorous A/B
testing and performance analysis, ensuring that any changes made to a site are proven to
work before they are permanently rolled out. They work across a variety of popular
platforms, including WordPress and Shopify, as well as bespoke custom applications.

It also works as a subcontractor to other agencies needing analytics implementation or
ad account audits, which is a signal about the depth of the technical work. This level
of technical proficiency makes them an excellent choice for businesses that have complex
data needs or those who feel they are not getting the full picture from their current
tracking setups. They focus heavily on improving return on investment and driving down
the cost of acquiring new customers through precise, data-backed adjustments.

### 4. RaftLabs

- Website: https://www.raftlabs.com/
- Location: Dublin, Ireland
- Rating: 4.9 (50 verified reviews)
- Hourly rate: €25 - €45
- Team size: 10 - 49
- Founded: 2015
- Best for: product analytics and in-app conversion
- Services: Conversion Optimization, Product Analytics, Software Development
- Industries: Hospitality, Loyalty, B2B SaaS, Healthcare

RaftLabs is a custom software and growth marketing company that maintains a strong
presence in Dublin, Ireland, while operating a global technical team. Founded in 2015,
its approach to conversion differs from the rest of this page. Rather than the marketing
pages, it works on the software and platforms the customer actually uses. They work
closely with ambitious startups, growing software companies, and established enterprise
clients to build tailored digital products, including artificial intelligence tools,
mobile applications, and sophisticated custom platforms that standard off-the-shelf
software simply cannot handle.

Their conversion work focuses intensely on how people interact with a product once they
are actively inside it. By analyzing user behaviour and streamlining the complex steps a
customer has to take, they help businesses keep their users engaged and drastically
reduce the number of people who abandon the product out of frustration. For marketing
specifically, they develop custom solutions for brands that have outgrown standard
platforms, building bespoke marketing attribution tools, complex loyalty and engagement
engines with lifetime value analytics, and custom affiliate software. This deep
technical capability allows them to solve conversion problems that basic website tweaks
cannot fix.

Operating as a dedicated development partner, RaftLabs provides fixed-cost delivery
models while ensuring clients retain full ownership of their source code. It suits a
business building marketing technology from scratch, or integrating conversion tracking
with internal systems. Their ability to blend high-level software engineering with
growth marketing principles makes them uniquely equipped to handle the most demanding
technical conversion challenges in the market today.

### 5. Rooftop Twenty Two

- Website: http://www.rooftoptwentytwo.ie
- Location: Dublin, Ireland
- Minimum project: Undisclosed
- Team size: 2 - 9
- Best for: conversion work alongside UX design
- Services: Conversion Optimization, Pay Per Click, Search Engine Optimization, Social Media Marketing, UX/UI Design
- Industries: SMEs, Retail, Ecommerce

Rooftop Twenty Two is an independent digital marketing and web design agency based in
Dublin, operating out of Talent Garden in Glasnevin with an additional presence in
Sandyford. They bring together comprehensive website design, search engine optimization,
content creation, and performance marketing under one unified roof. It positions itself
as an outsourced growth team working as an internal department would. The work is
building storefronts and running the search and paid social campaigns that bring traffic
to them.

Their approach to improving how many visitors take action is closely and deliberately
tied to their core web design work. On a build or a rebuild, the layout is designed
around the purchase or enquiry rather than decorated afterwards. Their team combines
strong brand strategy with performance marketing to ensure every design choice supports
a business goal.

In recognition of their consistent work in the digital marketing space, the company was
awarded a Business All-Star accreditation from the All-Ireland Business Foundation in
2022. They work primarily with Irish brands across retail and other sectors, helping
them to stand out in increasingly crowded online markets. It suits a business that wants
design, media and conversion work held by one supplier rather than three.

Conversion optimisation gets more of the visitors already on a site to buy, which is one of the highest leverage jobs in ecommerce. What it doesn't do is make that same customer come back for a second order. Getting the first sale and earning the next one are different problems. Brandfire designs and builds loyalty and rewards programmes for brands across Ireland, picking up exactly where a conversion rate improvement leaves off.

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