# Top Influencer Marketing Agencies in Ireland (Updated August 2026)

> Explore the Top 7 Influencer Marketing Agencies known for their influencer marketing expertise. Compare their specialisms and focus to find the right fit.

- Category: Marketing & Communications
- Author: Brandfire Team
- Companies listed: 7

## Key takeaways

- Of 19 Irish firms listed under influencer marketing, only seven actually offer it as a service. This list is those seven.
- Influencer work in Ireland sits inside PR and social agencies rather than in dedicated creator shops.
- The agency with the deepest commitment allocates half its service mix to influencer work. Most allocate a tenth.
- Ask who owns the creator relationships and whether disclosure compliance is handled, because ASAI rules apply to every paid post.

Influencer marketing is contracting and compliance as much as casting: sourcing
creators, agreeing usage rights, briefing, approving content, and making sure
the disclosure is right. The creator fee sits outside the agency fee and is
usually the larger of the two. Of the nineteen Irish firms the directory files
under this heading, twelve do not actually offer it; the seven here name it as a
service themselves.

## Audience fit, not follower count

- **How much of their work this really is.** One agency here puts half its service mix into influencer work. Most put a tenth. That ratio predicts the depth of their creator relationships.
- **Who owns the creator relationships.** If they belong to the agency, you lose them when you switch. Ask.
- **Disclosure compliance.** ASAI rules apply and the brand carries responsibility too. Name who checks the posts.
- **Creator fees, budgeted separately.** The agency fee is the smaller number. Do not let a proposal blur the two.

> Ask for the campaign report from a previous client, with creator names removed. Reach numbers are easy. What you want to see is what happened after the post.

## Contracts, disclosure and usage rights

Because influencer work sits inside PR and social agencies here rather than in dedicated creator shops, the choice is really about how much of an agency's attention this one channel will actually get.

- **Depth of commitment, not just the service list.** One agency here puts half its work into influencer marketing. Most put a tenth. Ask directly what share of their business this is.
- **Creator relationship ownership.** If the agency's creator network belongs to them rather than to you, you lose access to it the moment you switch agencies. Ask before signing.
- **Category fit of their creator roster.** A PR-led agency's contacts skew lifestyle and media. A social-led agency's skew platform-native. Match the roster to your audience.
- **Disclosure compliance in writing.** ASAI rules apply to every paid post, and the brand carries responsibility alongside the creator. Name who checks each post before it goes live.
- **How they report beyond reach.** Follower counts and impressions are the easy numbers. Ask what they track after the post, such as clicks, saves or sales.

## Sourcing, briefing, and the fees that sit outside the fee

Core scope covers creator sourcing, outreach and contracting, campaign briefing, content approval, disclosure compliance and post-campaign reporting. Several agencies here also handle paid amplification of creator content once it is live.

Creator campaigns need somewhere to land, and the owned-channel side is what the [social media agencies](https://brandfire.ie/agencies-in-ireland/social-media-agencies) run. Both this category and PR sell borrowed credibility, and on smaller Irish launches the [PR agencies](https://brandfire.ie/agencies-in-ireland/public-relations-agencies) often hold the same relationships. If the objective is reach through someone else's audience, [brand partnership marketing](https://brandfire.ie/insights/partnership-marketing) does it without per-post fees.

Outside the scope: the creator fees themselves, which are paid separately from the agency's fee and vary hugely with audience size and category. Businesses typically bring in an agency once a campaign needs more than one or two creators, at which point sourcing, contracting and scheduling stop being a task a marketing manager can run alongside everything else.

## The agency fee is not the creator fee

This list prices on hourly rates and project minimums. Cullen Communications and Squaredot publish the highest hourly band at €90-€135, with Honest Marketing at €45-€90. Project minimums start from €900 at Cullen Communications, Honest Marketing and Substo Digital, rising to €4,500 at Squaredot. Hopscotch Europe, DQ Media and Proven Partners publish no figures at all.

Those numbers are the agency fee only, and creator fees sit on top as a separate line that this list does not capture, since Irish creator rates vary by audience size and category rather than by agency. What moves the agency fee within this range is mainly how many creators a campaign runs and whether the agency also handles paid amplification once content is live, which is closer to media buying than sourcing work.

## The list

### 1. Cullen Communications

- Website: https://www.cullencommunications.ie/
- Location: Dublin, Ireland
- Minimum project: €900+
- Hourly rate: €90 - €135
- Team size: 10 - 49
- Best for: influencer work led by PR
- Services: Social Media Marketing, Public Relations, Advertising, Digital Strategy, Event Management, Influencer Marketing
- Industries: Consumer Brands, Corporate Services

Cullen Communications is a prominent public relations and marketing agency based in
Dublin. Creator campaigns are a significant share of the work and are run alongside the
PR programme rather than separately. Four decades in Irish media means the talent and
commentator relationships already exist rather than being sourced per campaign. Matching
is done on audience fit rather than follower count. This careful curation process is a
hallmark of their approach and a major reason for their sustained success over the
years.

Their team handles everything from finding the right creators to managing contracts and
ensuring that all posts comply with advertising rules. By combining influencer marketing
with their expertise in event management and media coordination, they provide a complete
solution for brands looking to make a splash in the Irish market.

### 2. DQ Media

- Website: https://deltaquestmedia.com/
- Location: Dublin, Ireland
- Minimum project: Undisclosed
- Team size: 10 - 49
- Best for: social and creator content
- Services: Social Media Marketing, Content Marketing, Graphic Design, Video Marketing, Web Development, Influencer Marketing
- Industries: E-commerce, Corporate Services

DQ Media is a digital agency based in Dublin that has been helping businesses improve
their online presence since 2016. They offer a wide variety of services, but are
especially strong when it comes to creating engaging content for social media and
working with online creators to promote brands. Their team prides itself on staying
ahead of the curve when it comes to platform algorithms and content formats, ensuring
that the creators they work with are producing material that is optimized for maximum
visibility. The team works with creators on the concept rather than briefing them to a
fixed script. This hands-on approach results in high-quality, thumb-stopping content
that drives real engagement and measurable return on investment for their clients.

Their team is equipped to handle the entire digital journey, from building a user-
friendly website to driving traffic through creative social campaigns. This makes them a
solid choice for companies that need a reliable partner to manage both the technical
side of their website and the creative side of their influencer marketing.

### 3. Honest Marketing

- Website: https://honestmarketing.ie/
- Location: Galway, Ireland
- Minimum project: €900+
- Hourly rate: €45 - €90
- Team size: 2 - 9
- Best for: influencer alongside paid social
- Services: Social Media Marketing, Pay Per Click, Search Engine Optimization, Web Design, Influencer Marketing, Facebook Advertising
- Industries: Hospitality, Small Businesses

Honest Marketing is a boutique digital agency based in Galway that prides itself on
clear, direct communication with its clients. Founded to provide a more transparent
alternative to larger agencies, they offer hands-on support where clients work directly
with the experts rather than passing messages through account managers. Their
transparent approach means that clients always know exactly how their budget is being
spent and what return they can expect. They believe that influencer marketing shouldn't
be a black box, and they work hard to demystify the process for their clients, providing
clear, understandable reporting on every campaign. This commitment to honesty and
accountability has helped them build strong, lasting relationships with businesses
throughout the West of Ireland and beyond.

They are known for their performance-driven approach, combining careful search engine
optimisation and targeted online advertising with their influencer marketing efforts.
The experience base is hospitality, where the measure is bookings rather than reach.

### 4. Hopscotch Europe

- Website: https://hopscotch.eu/
- Location: Dublin, Ireland
- Minimum project: Undisclosed
- Team size: 10 - 49
- Best for: PR and influencer campaigns together
- Services: Social Media Marketing, Public Relations, Influencer Marketing, Facebook Advertising, Instagram Advertising, LinkedIn Advertising
- Industries: Tourism & Hospitality, Food & Beverage, Technology

Hopscotch Europe operates out of Dublin as the European hub for a much larger global
communications group. They split their focus between public relations and social media
marketing, offering a strong multicultural team capable of managing coordinated
campaigns across multiple countries from a single location. Their international backing
provides them with access to advanced tools and analytics that are often out of reach
for smaller, local agencies. The stated method is identifying niche creators before
their rates rise. They are particularly adept at navigating the cultural nuances of
different European markets, ensuring that campaigns resonate locally while maintaining a
consistent global brand identity.

The process covers sourcing creators, product placement and media events. They are
particularly well-suited for brands that want to combine traditional public relations
with a strong social media presence to reach audiences across Europe.

### 5. Proven Partners

- Website: https://www.proven.partners/
- Location: Dublin, Ireland
- Minimum project: Undisclosed
- Team size: 2 - 9
- Best for: brand-led creator strategy
- Services: Social Media Marketing, Branding, Content Marketing, Digital Strategy, Sales Outsourcing, Influencer Marketing
- Industries: Luxury Real Estate, Hospitality & Resorts

Proven Partners is a Dublin branding and marketing agency working only in luxury real
estate, hotels and resorts. They act as an end-to-end partner for property developers
and investors, handling everything from the initial brand concept to the final sales
push. Their deep specialization in the luxury market means they have cultivated
relationships with high-net-worth individuals and the exclusive creators who influence
them. They understand that marketing high-end properties requires a delicate touch and
an uncompromising commitment to quality and exclusivity. Creator selection is
constrained by the positioning of the properties, so the pool is narrow by design.

The work leans on storytelling and visual identity rather than volume of posts. When
incorporating creator strategies, they ensure that every partnership perfectly aligns
with the luxury positioning of the property, helping to build prestige and generate
high-quality leads in a very competitive market.

### 6. Squaredot

- Website: https://squaredot.agency/
- Location: Dublin, Ireland
- Minimum project: €4,500+
- Hourly rate: €90 - €135
- Team size: 2 - 9
- Best for: B2B creator and content work
- Services: Social Media Marketing, Branding, Marketing Strategy, Web Development, Influencer Marketing, Reddit Advertising
- Industries: B2B Technology, Software & Computer Services

Squaredot is a specialised marketing agency based in Dublin that focuses exclusively on
helping business-to-business technology brands grow their online presence. While they
are not a traditional consumer influencer agency, they excel at connecting brands with
industry experts and thought leaders to build credibility in complex markets. They
understand that in the business-to-business space, influence is often wielded by niche
experts, analysts, and successful practitioners rather than lifestyle personalities.
They have developed a unique methodology for identifying and partnering with these key
individuals to create authoritative, educational content that guides purchasing
decisions. Working in technology means the creators and commentators it engages can hold
a technical conversation with a specialist buyer.

Their core services revolve around strong brand positioning, content creation, and lead
generation. By focusing on creating valuable content and getting it in front of the
right decision-makers, they help technology companies scale their operations and
generate meaningful business opportunities.

### 7. Substo Digital

- Website: https://substo.com/
- Location: Dublin 12, Ireland
- Minimum project: €900+
- Team size: 2 - 9
- Best for: paid amplification of creator content
- Services: Social Media Marketing, Pay Per Click, Email Marketing, Influencer Marketing, Facebook Advertising, Instagram Advertising
- Industries: E-commerce, Professional Services

Substo Digital is a performance-focused marketing agency located in Dublin that
specialises in generating leads and increasing sales. It runs targeted advertising on
Google, Facebook and Instagram alongside the creator work. Their expertise in paid media
makes them a powerful ally when it comes to maximizing the impact of influencer
collaborations. Because organic reach on creator posts is limited, targeting is used to
put the content in front of a defined audience. This dual approach of combining
authentic creator content with precision-targeted advertising consistently yields
superior conversion rates for their e-commerce clients.

When it comes to working with creators, their strength lies in amplifying existing
content rather than managing the initial sourcing. The model is paid amplification of
creator posts, which is measured on return rather than engagement.

Influencer marketing gets a brand in front of an audience that already trusts the person talking about it, which is hard to buy any other way. What it doesn't do is give that new customer a reason to buy again once the post has been seen. Borrowed trust and earned loyalty are different things. Brandfire designs and builds loyalty and rewards programmes for brands across Ireland, turning a one time follower into a repeat customer.

---

- HTML version: https://brandfire.ie/agencies-in-ireland/influencer-marketing-agencies
- Markdown version: https://brandfire.ie/agencies-in-ireland/influencer-marketing-agencies.md
- Last updated: 2026-08-06
- Site index for agents: https://brandfire.ie/llms.txt
- Sitemap: https://brandfire.ie/sitemap.xml