Glanbia Performance Nutrition

Create a promotion to leverage Conor McGregor as a brand ambassador to drive sales for BSN performance nutrition products in Ireland and the UK.

Brandfire Solution

To maximize sales and brand engagement, we created a promotion offering exclusive branded Conor McGregor/BSN T-shirts.

Unique neck tags were designed to hang on BSN packs, each with a code.

Customers simply visited a mobile-responsive website, entered the code along with their details, and received a free T-shirt.

To protect against over-redemption, we implemented a fixed fee structure.

Brandfire managed fulfillment in multiple markets, ensuring smooth delivery of the T-shirts.

Additionally, we built the promotional website, providing comprehensive technical support and account management throughout the campaign, showcasing our strengths in both creativity and technical expertise.