Marketing & Communications
Best 5 Conversion and User Research Companies in Ireland (Updated August 2026)
The companies featured in this list are not ranked in any particular order. They are presented based on their relevance to the category.
Conversion optimisation is a thin market in Ireland. Five firms is the entire directory listing, and every one of them sells it alongside paid media, search or design. There is no dedicated Irish conversion research practice in these directories, so this list is honest about its own size rather than padded to ten.
What to look for in a conversion partner
- Do they run experiments or redesigns? Ask what statistical threshold they call a result at. A firm that cannot answer is redesigning pages and reporting the traffic afterwards.
- Do they have enough of your traffic to test? Testing needs volume. A good firm will tell you when you do not have it and suggest research instead.
- Research capability, not just testing. Interviews and usability sessions generate the hypotheses worth testing. Without them you are guessing faster.
- Who owns the analytics. Conversion work depends on clean measurement. Find out who fixes the tracking when it breaks, and whether that is billed separately.
If your site converts a few hundred times a month, skip A/B testing and spend the budget on watching ten real users try to complete the task. You will learn more, faster.
How to Choose the Right Conversion Optimisation Agency in Ireland
The main trade-off here is not skill, it is traffic fit. A firm built for paid media clients with high volume will run genuine statistical tests. A firm used to smaller Irish sites will lean on qualitative research and opinion-led redesigns, and call both "CRO". Neither approach is wrong, but they are priced and delivered differently, so match the firm to your actual traffic before comparing proposals.
- Test volume versus research volume. If a firm cannot describe a recent test that reached significance, they are likely running research dressed as testing, which is fine as long as it is priced as research.
- What it is bundled with. None of these five sell CRO alone. Check whether you are paying for a paid media or search programme that includes some conversion work, or the reverse.
- Analytics ownership. Ask who is responsible when tracking breaks mid-test, and whether fixing it is inside the fee.
- Reporting cadence against your sales cycle. A test result that lands after your buying season is a result nobody can act on.
What Does a Conversion Optimisation Agency Do?
A conversion optimisation agency increases the share of visitors who complete an action on a site, using analytics review, user research and controlled A/B testing rather than redesigning pages on instinct. The discipline includes usability testing, hypothesis generation, running experiments and reading the results against a statistical threshold. It sits outside general web design, paid media buying and content production, though every firm on this list sells CRO alongside one of those rather than on its own. Businesses typically bring this in once a site has enough traffic that small changes are measurable, or once a paid media budget is scaling and the landing pages have become the limiting factor rather than the ad spend.
How Much Does Conversion Optimisation Agency Services Cost in Ireland?
This file has thin rate data, and that is worth stating plainly. Only RaftLabs and Elite Growth publish an hourly band, and both sit at the same €25 to €45. Made of Analytics, Rooftop Twenty Two and Digital Trawler all list their project minimum as undisclosed. Because none of these five firms sells conversion work as a standalone service, pricing usually rides inside a broader paid media, search or design retainer rather than existing as its own budget line. Expect a scoping conversation before a number, and ask specifically what portion of any quote is conversion work versus the channel it is attached to.
We have selected and reviewed these companies based on factors such as their services, industry experience, reputation, client portfolio, pricing where publicly available, market presence, and other relevant business metrics. The information and pricing mentioned are based on details available at the time of publication and may change over time. We recommend verifying the latest information directly with each company.
1. Elite Growth
Best for conversion work tied to outbound sales
- Location
- Cork, Ireland
- Team size
- 10 - 49
- Hourly rate
- €25 - €45
- Min project
- Undisclosed
Elite Growth is a fast-growing marketing strategy and sales business headquartered in Cork, Ireland, established in 2024. The company focuses heavily on providing completely managed, done-for-you marketing and sales services designed specifically to help ambitious businesses scale their operations. They aim to bridge the often frustrating gap between simply bringing in new business leads and actually closing those deals on the sales floor. Their approach is highly comprehensive, generally involving the creation of a tightly tailored strategic plan which their team then executes from start to finish. This covers everything from producing engaging content for digital platforms to running active outbound sales efforts like cold calling and direct email outreach.
How they work
When looking at how they handle conversion work, Elite Growth focuses heavily on improving the fundamental systems that support outbound sales and lead generation. Rather than just tweaking a website's layout or changing button colours, they look at the entire journey a potential customer takes—from the very first cold call, email, or social media interaction down to the final purchase decision. They find practical, measurable ways to improve the success rate at every single step of this process, ensuring that the initial marketing spend translates into genuine revenue. They also provide comprehensive conversion auditing and landing page design to ensure every campaign has the best possible chance of succeeding.
What sets them apart
By integrating their marketing strategies with active outbound sales functions, they offer a partnership-based approach that is somewhat unique in the market. They are particularly well-suited to businesses that need more than just traffic; they need a partner who can build the creative content, manage the digital campaigns across search and social media, and then help pull those resulting prospects over the finish line. Their work spans across major platforms including LinkedIn, Instagram, TikTok, and YouTube, providing a broad base for generating and converting interest.
Services
- Conversion Optimization
- Marketing Strategy
- Content Marketing
- Email Marketing
- Search Engine Optimization
- Outbound Sales
Industries
- B2B
- SMEs
2. Made of Analytics
Best for measurement and conversion research
- Location
- Dublin, Ireland
- Team size
- Freelancer
- Min project
- Undisclosed
Made of Analytics is a specialized digital marketing and web analytics consultancy based in Dublin, Ireland, led by an experienced former Google professional with nearly two decades of industry expertise. The agency is built firmly around a data-first philosophy, helping ambitious companies move away from guessing what works and instead relying on concrete, measurable information about how their customers behave online. They position themselves as a comprehensive partner for businesses looking to grow through precise data, handling everything from the complex setup of tracking tools to the ongoing management of search advertising campaigns across major platforms like Google, Bing, and social media networks.
How they work
As the only firm on this list that treats conversion research as a distinct, specialized service, they dig deep into website performance metrics to find out exactly where visitors are dropping off and why. By truly understanding the numbers behind customer behaviour, they can make informed, targeted improvements to a website that directly increase the chances of a visitor taking the desired action. Their conversion work relies heavily on rigorous A/B testing and performance analysis, ensuring that any changes made to a site are proven to work before they are permanently rolled out. They work across a variety of popular platforms, including WordPress and Shopify, as well as bespoke custom applications.
What sets them apart
Beyond working directly with businesses, Made of Analytics also frequently collaborates with other digital marketing agencies that require highly specialized technical support for complex analytics setups or comprehensive ad account audits. This level of technical proficiency makes them an excellent choice for businesses that have complex data needs or those who feel they are not getting the full picture from their current tracking setups. They focus heavily on improving return on investment and driving down the cost of acquiring new customers through precise, data-backed adjustments.
Services
- Conversion Optimization
- Advertising
- Pay Per Click
- Social Media Marketing
- Conversion Research Services
- Web Analytics
Industries
- SMEs
- Marketing Agencies
3. RaftLabs
Best for product analytics and in-app conversion
raftlabs.com - RaftLabs website, opens in a new tab- Location
- Dublin, Ireland
- Rating
- 4.9 (50 reviews)
- Team size
- 10 - 49
- Hourly rate
- €25 - €45
- Founded
- 2015
RaftLabs is a custom software and growth marketing company that maintains a strong presence in Dublin, Ireland, while operating a global technical team. Founded in 2015, they take a highly specialized approach to getting more customers to take action. Instead of just focusing on the marketing pages that bring people in, they look deeply at the bespoke software, applications, or platforms the customer is actually using. They work closely with ambitious startups, growing software companies, and established enterprise clients to build tailored digital products, including artificial intelligence tools, mobile applications, and sophisticated custom platforms that standard off-the-shelf software simply cannot handle.
How they work
Their conversion work focuses intensely on how people interact with a product once they are actively inside it. By analyzing user behaviour and streamlining the complex steps a customer has to take, they help businesses keep their users engaged and drastically reduce the number of people who abandon the product out of frustration. For marketing specifically, they develop custom solutions for brands that have outgrown standard platforms, building bespoke marketing attribution tools, complex loyalty and engagement engines with lifetime value analytics, and custom affiliate software. This deep technical capability allows them to solve conversion problems that basic website tweaks cannot fix.
What sets them apart
Operating as a dedicated development partner, RaftLabs provides fixed-cost delivery models while ensuring clients retain full ownership of their source code. They are the ideal partner for businesses that need to build sophisticated marketing technology from scratch or those who need to deeply integrate their conversion tracking with complex internal systems. Their ability to blend high-level software engineering with growth marketing principles makes them uniquely equipped to handle the most demanding technical conversion challenges in the market today.
Services
- Conversion Optimization
- Product Analytics
- Software Development
Industries
- Hospitality
- Loyalty
- B2B SaaS
- Healthcare
4. Rooftop Twenty Two
Best for conversion work alongside UX design
- Location
- Dublin, Ireland
- Team size
- 2 - 9
- Min project
- Undisclosed
Rooftop Twenty Two is an independent digital marketing and web design agency based in Dublin, operating out of Talent Garden in Glasnevin with an additional presence in Sandyford. They bring together comprehensive website design, search engine optimization, content creation, and performance marketing under one unified roof. They position themselves as an outsourced growth team, designed to integrate seamlessly with a client's business just like an internal department. Their primary focus is on building practical, highly attractive online storefronts that are easy for customers to navigate, while simultaneously running the search engine campaigns and paid social media advertising needed to bring the right audience to those digital doors.
How they work
Their approach to improving how many visitors take action is closely and deliberately tied to their core web design work. When they build a new website or significantly update an existing one, they focus heavily on creating a smooth, highly user-friendly experience that naturally and logically guides visitors toward making a purchase or filling out a contact form. They firmly believe that exceptional design, clear messaging, and obvious navigation pathways are the fundamental building blocks of getting better commercial results from any digital presence. Their team combines strong brand strategy with performance marketing to ensure every design choice supports a business goal.
What sets them apart
In recognition of their consistent work in the digital marketing space, the company was awarded a Business All-Star accreditation from the All-Ireland Business Foundation in 2022. They work primarily with Irish brands across retail and other sectors, helping them to stand out in increasingly crowded online markets. For businesses looking for an agency that can seamlessly connect the creative aspects of brand and web design with the hard numbers of performance marketing and conversion improvement, Rooftop Twenty Two offers a comprehensive and well-integrated solution.
Services
- Conversion Optimization
- Pay Per Click
- Search Engine Optimization
- Social Media Marketing
- UX/UI Design
Industries
- SMEs
- Retail
- Ecommerce
5. Digital Trawler
Best for conversion within a paid media programme
- Location
- National Technology Park, Ireland
- Team size
- 2 - 9
- Min project
- Undisclosed
Digital Trawler is a highly specialized, results-driven digital marketing agency based at the Innovation Works in Castletroy, Limerick. Founded by an experienced marketing professional with a background in lecturing, the agency focuses heavily on helping business-to-business software and technology companies generate more qualified leads and scale their operations predictably. They handle everything from complex search engine optimization and targeted Google Ads management to building websites specifically tailored for business growth. Their reputation is built on delivering data-backed strategies that help ambitious companies increase their relevant traffic while simultaneously reducing the overall cost of acquiring each new customer.
How they work
Because they work almost exclusively with software and technology companies, their conversion efforts are intensely focused on the specific, unique challenges of selling complex products and services online. They look critically at how potential corporate buyers interact with a website, systematically testing different messages, value propositions, and page layouts to see which combination is most effective at turning a casual business visitor into a serious, qualified lead. They understand that business-to-business purchasing decisions take time and require specific information, so their conversion work involves ensuring the right details are presented at exactly the right moment in the buyer's journey.
What sets them apart
Digital Trawler is particularly well-regarded for their ability to align deep search targeting with rigorous conversion rate improvement. They do not just aim to bring more traffic to a site; they aim to bring the right kind of traffic and ensure the site is perfectly optimized to capture it. For technology startups or established software firms looking for a partner who deeply understands the nuances of business-to-business digital marketing and how to build a scalable, predictable pipeline of leads, Digital Trawler provides a highly focused and expert service.
Services
- Conversion Optimization
- Advertising
- Search Engine Optimization
- Social Media Marketing
- Web Design
Industries
- B2B SaaS
- Fintech
- Software Startups
Conversion optimisation gets more of the visitors already on a site to buy, which is one of the highest leverage jobs in ecommerce. What it doesn't do is make that same customer come back for a second order. Getting the first sale and earning the next one are different problems. Brandfire designs and builds loyalty and rewards programmes for brands across Ireland, picking up exactly where a conversion rate improvement leaves off.
Frequently asked questions
- What does a conversion optimisation agency actually do?
- It increases the share of visitors who complete an action, using research and controlled experiments rather than redesign by opinion. Real practice means user testing, analytics review, hypothesis, then A/B tests judged against a statistical threshold. Anything short of that is redesign with a conversion label on it.
- Why are there so few CRO agencies in Ireland?
- Conversion work needs traffic volume to reach statistical significance, and most Irish businesses do not have it. The discipline concentrates in larger markets as a result. The five firms here all sell it alongside paid media or search rather than as a standalone practice.
- How much traffic do I need before CRO is worth it?
- Enough for a test to reach significance in weeks rather than months. As a rough guide that means thousands of conversions per month, not thousands of visits. Below that, qualitative user research will tell you more than A/B testing, and it costs less.
- What is the difference between CRO and user research?
- User research tells you why people behave as they do, through interviews, usability sessions and observation. CRO tests whether a specific change moves a number. Research generates the hypothesis and testing validates it, which is why the two are usually sold together.
- How much does conversion optimisation cost in Ireland?
- Only two of the five firms on this list publish a rate, and both quote €25 to €45 an hour. The other three list their project minimum as undisclosed, which means a scoping call before any figure appears. Because none of them sells CRO as a standalone service, expect the quote to sit inside a wider paid media or search proposal rather than arrive as a line item on its own.
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