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Top Conversion and User Research Companies in Ireland

Updated 6 August 2026 · 1 min read · 5 companies

Written byNuala Canning

Conversion optimisation is a thin market in Ireland. Five firms is the entire directory listing, and every one of them sells it alongside paid media, search or design. There is no dedicated Irish conversion research practice in these directories, so this list is honest about its own size rather than padded to ten.

What to look for in a conversion partner

  • Do they run experiments or redesigns? Ask what statistical threshold they call a result at. A firm that cannot answer is redesigning pages and reporting the traffic afterwards.
  • Do they have enough of your traffic to test? Testing needs volume. A good firm will tell you when you do not have it and suggest research instead.
  • Research capability, not just testing. Interviews and usability sessions generate the hypotheses worth testing. Without them you are guessing faster.
  • Who owns the analytics. Conversion work depends on clean measurement. Find out who fixes the tracking when it breaks, and whether that is billed separately.

If your site converts a few hundred times a month, skip A/B testing and spend the budget on watching ten real users try to complete the task. You will learn more, faster.

  1. 1. RaftLabs

    Best for product analytics and in-app conversion

    raftlabs.com - RaftLabs website, opens in a new tab
    Location
    Dublin, Ireland
    Rating
    4.9 (15 reviews)
    Team size
    10 - 49
    Hourly rate
    $25 - $49
    Founded
    2020

    AI-first development and growth marketing company that instruments and optimises the product itself rather than the landing page alone. Builds on React, Node.js and AWS for startups, SaaS companies and enterprise teams.

  2. 2. Elite Growth

    Best for conversion work tied to outbound sales

    Location
    Cork, Ireland
    Team size
    10 - 49
    Hourly rate
    $25 - $49
    Min project
    Undisclosed

    Cork firm covering marketing strategy and outbound sales, including cold calling and email, with conversion optimisation, content and search alongside.

    Services

    • Conversion Optimization
    • Marketing Strategy
    • Content Marketing
    • Email Marketing
    • Search Engine Optimization

  3. 3. Made of Analytics

    Best for measurement and conversion research

    Location
    Dublin, Ireland
    Team size
    Freelancer
    Min project
    Undisclosed

    Dublin freelance operation and the only firm here listing conversion research as a distinct service rather than a by-product of advertising work.

    Services

    • Conversion Optimization
    • Advertising
    • Pay Per Click
    • Social Media Marketing
    • Conversion Research Services

  4. 4. Rooftop Twenty Two

    Best for conversion work alongside UX design

    Location
    Dublin, Ireland
    Team size
    2 - 9
    Min project
    Undisclosed

    Dublin agency founded in 2020, working across social, search, paid media, UX design and conversion optimisation.

    Services

    • Conversion Optimization
    • Pay Per Click
    • Search Engine Optimization
    • Social Media Marketing
    • UX/UI Design

  5. 5. Digital Trawler

    Best for conversion within a paid media programme

    Location
    National Technology Park, Ireland
    Team size
    2 - 9
    Min project
    Undisclosed

    Small firm at the National Technology Park in Limerick, covering advertising, search, social and web design as well as conversion optimisation.

    Services

    • Conversion Optimization
    • Advertising
    • Search Engine Optimization
    • Social Media Marketing
    • Web Design

Frequently asked questions

What does a conversion optimisation agency actually do?
It increases the share of visitors who complete an action, using research and controlled experiments rather than redesign by opinion. Real practice means user testing, analytics review, hypothesis, then A/B tests judged against a statistical threshold. Anything short of that is redesign with a conversion label on it.
Why are there so few CRO agencies in Ireland?
Conversion work needs traffic volume to reach statistical significance, and most Irish businesses do not have it. The discipline concentrates in larger markets as a result. The five firms here all sell it alongside paid media or search rather than as a standalone practice.
How much traffic do I need before CRO is worth it?
Enough for a test to reach significance in weeks rather than months. As a rough guide that means thousands of conversions per month, not thousands of visits. Below that, qualitative user research will tell you more than A/B testing, and it costs less.
What is the difference between CRO and user research?
User research tells you why people behave as they do, through interviews, usability sessions and observation. CRO tests whether a specific change moves a number. Research generates the hypothesis and testing validates it, which is why the two are usually sold together.

Want to know why users drop off, not just where?

Tell us what you are trying to improve and we will tell you straight whether we are the right fit.

Book a Strategy Call

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