We help brands keep their customers
Brandfire is an Irish loyalty and sales promotions agency, delivering loyalty programs, rewards platforms and promotional campaigns that increase customer retention, engagement and revenue. For over 15 years, we’ve helped leading brands drive measurable commercial results.
Started with a simple question
Why do brands spend millions acquiring customers and often far less on customer retention? We set out to fix that through loyalty programs and sales promotions that drive real engagement, and twenty years later we’re still at it.
“Every program is measured by one thing — whether your customers come back more often and spend more when they do.”
Today we design and run loyalty programs for Aldi, Energia, Texaco, 123.ie, Calor Gas, and others. We work with Irish and UK brands — that focus means we understand your market, your customers, and the regulatory landscape for promotions in this region.
The team
The people who build your program
Two decades of experience in loyalty, promotions, and customer engagement — applied to every project we take on.
Nuala Canning
Co-Founder & Managing Director
Over 25 years in loyalty and promotions, Nuala leads the strategy and delivery of programs for brands including Aldi, Energia, Calor, Texaco and 123.ie. She founded Brandfire and built it into one of Ireland’s leading loyalty and sales promotions agencies. She has international marketing experience across Europe and the Middle East.
Mick Callaghan
Co-Founder & Commercial Director
Mick is CTO at Brandfire, responsible for the technology, platform development and delivery of all loyalty programs and sales promotions. With over 20 years’ experience, he ensures every program is secure, scalable and commercially effective, supporting seamless fulfilment, partner integrations and measurable ROI for clients.
Strategy first
We don’t build until we know what success looks like. Every programme starts with a clear commercial goal, defined KPIs, and a roadmap to ROI.
Full ownership
We own the outcome, not just the output. Strategy, creative, tech, fulfilment, and support — all in-house, all accountable to one team.
Measured by results
We report on what matters: customer retention, programme ROI, redemption rates, and commercial impact. No vanity metrics.