Calor Energiser

Calor Gas's installer network fits and services its products across a wide, dispersed base of B2B tradespeople - the kind of audience that's hard to reach consistently through anything less direct than a channel installers actually open. The brief was to give Calor a single platform that could carry promotions, company news, and exclusive rewards straight to installers, and give installers a reason to keep coming back to it.

One platform, on any device

An installer's working day doesn't happen at a desk. Brandfire built the Calor Energiser platform as both a mobile app and a desktop experience, so an installer can check rewards or catch up on news from a phone between jobs, or from a desktop back at base. Rather than picking one device and hoping it fits every installer's routine, the dual-platform build means engagement isn't limited by which screen happens to be in front of someone at the time.

Verifying installers before they're inside

Because the platform carries Calor-specific promotions, rewards, and internal communications, access needed to be limited to genuine, verified installers rather than open to anyone who found the sign-up page. Brandfire built a registration flow with a 48-hour approval step, so every new user is checked before they're granted access. That keeps the rewards budget and the communications channel protected without adding meaningful friction to a legitimate installer's onboarding.

Keeping installers in the loop without asking them to check back

A platform only drives engagement if installers actually return to it, and the surest way to lose that habit is to make them remember to check. Real-time push notifications push new promotions, company updates, and newly available rewards directly to installers as they land, rather than leaving that information to be discovered on the next unprompted visit.

Redemption in one tap

Visibility into a reward isn't the same as claiming it. Brandfire designed reward redemption as a single tap rather than a multi-step claim process, on the basis that every extra step between seeing a reward and claiming it is a chance for an installer to not bother. That frictionless redemption experience is what turns awareness of the rewards on offer into installers actually using them - and the whole platform, from mobile app through to registration, notifications, and redemption, was delivered end to end in under 10 weeks.

Frequently Asked Questions

What is the Calor Energiser platform?

It is a B2B rewards and communications platform for Calor Gas installers. A mobile app and desktop experience give verified installers access to company news, promotions and exclusive rewards while giving Calor a direct channel to its trade network.

Why combine mobile and desktop access with push notifications?

Installers move between on-site work and time at base, so access from both device types fits their working pattern. Push notifications bring new promotions, company updates and rewards to installers instead of relying on them to remember to check the platform.

What outcome did the platform deliver?

Calor established a direct communications channel to installers, increased engagement and satisfaction, supported higher platform retention and strengthened loyalty across the installer network. The complete platform was delivered in under 10 weeks.

Could a similar platform suit another B2B or trade network?

Yes. It suits brands that rely on installers, dealers, contractors or other verified trade partners and need one place for communications and rewards. Access rules, content and incentives should be designed around the actual working habits of that network.

What operational requirements does a verified trade platform have?

It needs a registration and approval process, defined eligibility rules, mobile and desktop access, a managed reward catalogue, notification workflows and a simple redemption journey. Calor used a 48-hour approval step so only verified installers received access.

How should success be evaluated?

Track approved and active users, engagement with notifications and content, reward views and redemptions, repeat platform use and user retention. These measures show whether the platform is functioning as a direct channel and whether installers continue to find value in it.