Sales Promotions

Glenisk

A movie partnership sales promotion with Disney Pixar

Industry

Dairy & FMCG

Category

Sales Promotions

Duration

Campaign period

Key Result

Multi-channel campaign activation

The Challenge

Glenisk wanted to create an engaging movie partnership sales promotion that would promote their organic kids yogurt range while providing an unforgettable experience for their customers — boosting brand visibility, engagement, and sales through a major film release.

Our Approach

Services Delivered

Partnership Marketing
On-Pack Promotion Design
In-Store Display & POS
Digital Campaign Management
Experiential Event Delivery

Secured a Disney Pixar partnership

Partnered with Disney Pixar's Elemental to create a high-profile, family-focused promotion with strong shelf appeal.

Designed on-pack promotional mechanics

Movie-themed packaging with a clear contest call-to-action, driving in-store purchase and participation.

Created in-store display activations

Eye-catching retail fixtures featuring film imagery and contest details to maximise visibility at point of purchase.

Delivered digital engagement

Website and social media promotion including interactive content, quizzes, and campaign amplification.

Hosted an experiential screening event

A special sneak preview screening with family activities including face painting and giveaways — plus a grand prize of an all-expenses-paid family trip to New York.

The Results