Power NI

Power NI wanted to reward customer loyalty with something that felt like a genuine thank-you, not another promotion tied to switching supplier or hitting a spend threshold. That meant no purchase requirement - which raised a harder problem than the reward itself, because a no-purchase mechanic is also the easiest kind to abuse. The platform had to distribute a fixed pool of 250 cinema ticket pairs fairly across Northern Ireland, stop the same customer claiming twice, and still run with minimal admin overhead on Power NI's side.

A reward that doesn't ask for a purchase first

The point of this reward was appreciation, not a sales trigger, so it couldn't ask for a transaction the way most loyalty mechanics do. Brandfire built a branded, mobile-responsive claim platform where a customer enters an email address and gets a unique 12-character cinema code back instantly, with redemption instructions and terms shown alongside it. No account to set up, no app to download, no purchase to complete first.

Fraud controls that don't punish genuine returning customers

Removing the purchase requirement makes a reward easier to claim - and easier to claim twice. Email and IP address validation blocks a second attempt from the same customer, but a strict one-shot block would also lock out someone who lost their code or claimed from a different device. The platform's fraud controls solve for both: duplicate claims are blocked, while a legitimate customer can re-access their existing code for up to four weeks. The control targets abuse, not the customer.

A fixed pool of 250 codes with no manual distribution

Power NI needed the 250 ticket pairs to run out cleanly, not silently overpromise once the pool was gone. Admins upload the full batch of codes via CSV at the start of the campaign, and the system assigns them in real time as claims come in. Once the pool is exhausted, customers see a clear message instead of hitting a dead end - and nobody on Power NI's team has to track remaining stock by hand.

Handing off to a redemption partner without dropping the thread

A claimed code is only half a reward until it becomes a cinema ticket. Brandfire integrated the platform directly with Cinema Society, so a customer's code carries straight through to booking a ticket pair at a participating Northern Ireland cinema, with e-tickets issued by Cinema Society at the end of the process. The customer never has to re-enter their details or start over with a second provider.

Full visibility for Power NI's team, without extra headcount

None of the automation is useful to Power NI if the team can't see what's happening. The admin dashboard covers campaign setup - title, start and end date and time - alongside real-time redemption monitoring and downloadable reports on code, email, and IP data for every claim. The whole campaign, from launch through 250 claims to reporting, runs without a manual distribution step at any point.

Frequently Asked Questions

What was the Power NI cinema-ticket campaign?

It was a no-purchase-required loyalty reward for Power NI customers in Northern Ireland. Customers used a self-serve platform to claim one of 250 cinema-ticket pairs first-come, first-served and redeemed the issued code through Cinema Society.

Why use a no-purchase reward with a fixed code pool?

Power NI wanted the campaign to feel like a thank-you rather than an incentive to switch or spend. Removing the purchase requirement kept access simple, while a fixed pool of 250 pairs set a clear reward limit that the platform could distribute automatically.

What operational outcome did the platform deliver?

It distributed codes with no manual admin step, applied email and IP checks to every claim, let genuine customers retrieve an existing code for four weeks, and stopped new claims cleanly once all 250 ticket pairs had been allocated.

Could this model suit another customer-appreciation campaign?

Yes. It suits brands with an identifiable customer base that want to distribute a capped reward fairly without linking it to a new purchase. The reward partner, eligibility rules, available quantity and duplicate controls should be chosen for the specific audience.

What is required to implement a comparable fixed-pool reward?

The campaign needs a branded claim page, verified customer identifiers, a batch of unique reward codes, duplicate-claim controls, retrieval for legitimate returning users, clear terms and exhaustion messaging, plus a defined hand-off to the external booking or redemption partner.

How should the campaign be measured?

The admin dashboard can track allocated codes, claim timing, email and IP records, duplicate attempts and remaining inventory. Completed partner redemptions, where available from the booking partner, add the final measure of how many claimed rewards were actually used.