Sales Promotion
Topline
29 winners across €13,900 in judged prizes
Loyalty Program
Power NI
Automated, fraud-checked cinema-ticket reward for Power NI's loyalty customers
Industry
Energy & Utilities
Category
Loyalty Program
Duration
4 weeks
Key Result
250 cinema ticket pairs, distributed automatically end-to-end
The Challenge
Power NI wanted a way to reward customer loyalty without tying the reward to a purchase - a straightforward, high-value perk that felt like a genuine thank-you rather than another promotion. The mechanic had to distribute a fixed pool of 250 cinema ticket pairs fairly across Northern Ireland, block the same customer from claiming more than once, and hand off cleanly to a third-party booking partner, Cinema Society, for redemption. It also had to run with minimal admin overhead - a self-serve claim flow for customers, and a dashboard for Power NI's team to launch, monitor and report on the campaign without manual intervention.
Our Approach
Services Delivered
- Rewards Platform Development
- Campaign & Code Management (Admin Dashboard)
- Fraud & Duplicate-Claim Controls
- Third-Party Redemption Integration
- Reporting & Monitoring
1
Built a branded, mobile-responsive claim platform
A landing page where customers enter their email address and instantly receive a unique 12-character cinema code, with redemption instructions and terms shown alongside it.
2
Engineered one-code-per-customer fraud controls
Email and IP address validation blocks duplicate claims, while legitimate returning customers can still re-access their existing code for up to four weeks.
3
Automated code distribution and exhaustion handling
Admins upload the 250 unique codes via CSV; the system assigns them in real time and displays a clear message once the pool is exhausted.
4
Integrated directly with Cinema Society for redemption
A seamless hand-off from code claim to ticket booking at participating Northern Ireland cinemas, with e-tickets issued by the redemption partner.
5
Gave Power NI a live admin dashboard
Campaign setup (title, start/end date and time), real-time redemption monitoring, and downloadable reports - code, email, IP - for full campaign oversight.
The Results
The Results that Matter
250
Cinema ticket pairs available NI-wide, first-come first-served
0
Manual admin steps to distribute a code - fully automated claim flow
4 weeks
Re-access window so customers could always retrieve their code
Dual-layer
Fraud checking on every claim - email and IP address
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