Loyalty Program
Energia Rewards
Reduced churn and improved customer retention
Industry
Grocery Retail
Category
Sales Promotion
Duration
12 weeks
Key Result
Footfall and spend uplift
The Challenge
Aldi wanted to maximise its Electric Picnic sponsorship by engaging a younger audience, driving in-store footfall, and increasing customer spend. The campaign needed to be directly linked to purchase behaviour and offer a compelling incentive — with high-demand Electric Picnic tickets at its core.
Our Approach
Services Delivered
- Promotional Mechanics Design
- POS Design & Production
- Prize Sourcing
- Winner Management
- Campaign Analytics
1
Designed a receipt upload platform
A digital-first promotion centred around a simple receipt upload mechanic — allowing customers to enter via mobile or web in seconds.
2
Implemented receipt validation
Automated validation of receipt uploads to ensure qualifying purchases, reducing manual review and improving accuracy.
3
Ran weekly prize draws
Weekly prize drops of Electric Picnic tickets to drive repeat engagement and sustained participation throughout the campaign.
4
Delivered real-time reporting
A live reporting dashboard tracking uploads, entries, and engagement — enabling data-driven optimisation throughout the campaign.
5
Managed winner selection and fulfilment
End-to-end winner management — from automated selection through to prize fulfilment and customer communications.
The Results
The Results that Matter
High
Volumes of receipts uploaded and processed seamlessly
Strong
Repeat participation with customers entering multiple times
Nationwide
Campaign activation across Aldi stores
End-to-end
Campaign delivery managed by Brandfire
Want results like these?
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