Loyalty Program
Power NI
250 cinema ticket pairs, distributed automatically end-to-end
Sales Promotion
Topline
Judged, skill-based paint promotion across Topline's independent hardware store network
Industry
Home Improvement & DIY Retail
Category
Sales Promotion
Duration
18 days
Key Result
29 winners across €13,900 in judged prizes
The Challenge
Topline Group is a network of independently branded hardware and DIY stores trading under different names across Ireland - not a single centralised chain. The promotion needed a purchase-tied paint campaign judged on the quality of a written entry rather than a random draw, multiple competitions able to run at once within a single campaign, configurable prize tiers instead of one flat structure, and a store network that scaled to Topline's full footprint - all delivered through a platform built specifically around how Topline's stores and campaigns operate.
Our Approach
Services Delivered
- Rewards & Promotion Platform Development
- Skill-Based Judging Engine
- Receipt Validation & Fraud Detection
- Multi-Tier Prize & Campaign Management
- Store Network Scaling
1
Built a dedicated receipt-upload promotion platform
A mobile-responsive platform purpose-built for Topline's paint promotion, covering receipt capture, validation, judging and prize fulfilment end to end.
2
Built a judged skill-test entry mechanic
A genuine test-of-skill step - a written answer of up to 100 words - scored against relevance, creativity, originality and clarity, with no random selection at any stage.
3
Built store support and campaign structure to scale
The platform supports Topline's full network of independently branded stores, with multiple competitions able to run concurrently inside a single campaign.
4
Built configurable, multi-tier prize management
Gave admins the ability to configure a tiered prize structure - grand prize, mid-tier vouchers, and mass-participation rewards - instead of one flat prize.
5
Added AI-assisted receipt validation with manual fallback
Automatic checks confirm store, date and qualifying product; unclear cases - illegible addresses, cut-off dates, suspected fake receipts - are routed to manual review to protect the integrity of a judged competition.
The Results
The Results that Matter
€7,500
Grand prize - complete house repaint - awarded on entry quality, not a draw
29
Total winners - 1 grand prize, 4 room-refresh (€1,000 each) and 24 paint-project vouchers (€100 each)
€13,900
Total prize value awarded across the campaign
18 days
Campaign period (28 May - 14 June 2026), live across the Topline network
Want results like these?
30 minutes. We'll review your current approach and show you what a program could look like for your brand.