Sales Promotion
Aldi
Footfall and spend uplift
Sales Promotions
Hunky Dory
Movie Night on-pack promotion with instant digital rewards
Industry
Snacks & FMCG
Category
Sales Promotions
Duration
Campaign period
Key Result
Instant reward redemption
The Challenge
Hunky Dory needed to create an engaging on-pack promotion that would drive sales and strengthen brand-consumer relationships — with an attractive reward that resonated with their target audience and a seamless digital redemption experience.
Our Approach
Services Delivered
- On-Pack Promotion Design
- Digital Platform Build
- Instant Reward Delivery
- Lottery Licensing Guidance
- End-to-End Program Management
1
Built a mobile-responsive website where customers enter their name, email, and unique pack code to participate.
2
Designed an instant reward mechanic — each valid entry generates a unique code for a free movie download, streamable across any digital device.
3
Managed lottery licensing requirements to ensure full legal compliance for the promotional mechanic.
4
Delivered the complete program end-to-end, from platform build through to reward fulfilment and customer support.
The Results
The Results That Matter
Instant
Reward delivery — customers receive movie codes immediately
Strong
Alignment between reward and target audience interests
Simple
Entry mechanic driving high participation
Seamless
Cross-device streaming experience for customers
Want results like these?
30 minutes. We'll review your current approach and show you what a program could look like for your brand.