ILAC Rewards

A shopping centre with 60+ stores and restaurants can't realistically ask every one of them to integrate their till system with a rewards platform. The cost and coordination alone would stall the project before it started. ILAC needed a way to drive footfall and spend across the whole centre without that integration burden, and without depending on every retailer's technical cooperation.

Making the receipt itself the entry mechanism

Instead of a loyalty card or till-linked account, ILAC Rewards uses the receipt a customer already gets at checkout as proof of purchase. A shopper uploads a photo of it through the app to enter ongoing competitions. Because the receipt is universal across every store and restaurant in the centre, the mechanic works centre-wide without a single POS integration - the complexity ILAC needed to avoid.

Setting a spend threshold that moves basket value, not just footfall

A minimum spend requirement on qualifying receipts means the programme isn't just rewarding a visit - it's rewarding a transaction of a meaningful size. That's a deliberate design choice: footfall alone doesn't help retailers if visitors aren't spending, so the threshold gives shoppers a reason to add a little more to their basket to qualify.

Building the platform around the shopping calendar, not a single campaign

Retail footfall isn't flat across the year - back-to-school, Christmas, and summer are distinct shopping moments with their own reasons to visit. Rather than launching one fixed promotion, the platform was designed to support seasonal campaigns, so ILAC can refresh the competition mechanic around the times shoppers are already coming to the centre for, keeping the programme relevant rather than stale.

Delivering a working platform in under five weeks

The mobile app, receipt validation mechanic, and seasonal campaign framework were built and deployed in under 5 weeks. Brandfire also manages the programme end-to-end - competition mechanics, winner selection, and customer communications - so ILAC gets an actively-run rewards programme rather than a platform it has to operate and maintain internally.

Frequently Asked Questions

What is ILAC Rewards?

ILAC Rewards is a mobile app that lets shoppers upload receipts from participating stores and restaurants to enter seasonal competitions. It was built to increase footfall and basket value across more than 60 retailers without integrating separately with every till system.

Why use receipt upload, a minimum spend and seasonal campaigns?

Receipt upload works across different retailer systems, while the minimum spend links entry to a meaningful transaction. Seasonal campaign changes around back-to-school, Christmas and summer keep the reason to participate fresh instead of relying on one static promotion all year.

What results has ILAC Rewards delivered?

The programme has increased shopping-centre footfall and average basket value, generated strong engagement through a simple receipt-upload mechanic and encouraged repeat visits through seasonal activity. The app and campaign framework were deployed in under five weeks.

Could this approach suit another shopping centre or multi-retailer destination?

Yes. It is well suited to destinations with many independent POS systems where a central till integration would be costly or impractical. The qualifying spend, participating outlets, prize strategy and campaign calendar should reflect the destination's own trading objectives.

What is required to run a multi-retailer receipt programme?

The programme needs clear participating-store and spend rules, a mobile receipt-upload journey, receipt checking, seasonal competition setup, winner selection and customer communications. Centre and retailer teams also need consistent promotional materials so shoppers understand which purchases qualify.

How should programme success be evaluated?

Track qualifying receipt uploads, participation by campaign period, repeat entries and engagement alongside footfall and average basket value. Comparing those measures across seasonal activations shows which themes bring customers back and whether the spend threshold supports the intended transaction value.