Sales Promotion
Aldi
Footfall and spend uplift
Sales Promotions
ILAC Rewards
A receipt-based rewards app driving footfall across 60+ stores
Industry
Retail & Shopping Centres
Category
Sales Promotions
Duration
Under 5 weeks
Key Result
Increased footfall and basket value
The Challenge
ILAC shopping centre was looking for a rewards program to drive footfall and spending across its 60+ stores — without the complexity and cost of integrating with diverse retailer POS systems across the centre.
Our Approach
Services Delivered
- Mobile App Development
- Receipt Validation
- Competition Management
- Seasonal Campaign Delivery
- Ongoing Promotion Management
1
Developed a mobile app deployed in under 5 weeks, allowing customers to upload receipts to enter competitions and win prizes.
2
Implemented a minimum spend threshold to encourage higher transaction values across participating retailers and restaurants.
3
Designed the platform to support seasonal promotional campaigns — including back-to-school, Christmas, and summer activations.
4
Managed the full campaign delivery end-to-end, including competition mechanics, winner selection, and customer communications.
The Results
The Results That Matter
Increased
Footfall across the shopping centre
Higher
Average basket value across stores
Strong
Engagement through simple receipt upload mechanic
Seasonal
Campaigns driving repeat visits throughout the year
Want results like these?
30 minutes. We'll review your current approach and show you what a program could look like for your brand.