Sales Promotion
Aldi
Footfall and spend uplift
Industry
Wholesale & Trade
Category
Loyalty Program
Duration
Ongoing
Key Result
Active engagement across the plumbing trade
The Challenge
Sanbra Fyffe wanted to reward their customers — specifically plumbers — despite the challenge of not selling directly to them but through merchant providers. They needed a way to engage and incentivise the trade without traditional point-of-sale integration.
Our Approach
Services Delivered
- Loyalty Platform Development
- Receipt Validation
- Gamification & Competitions
- Tiered Rewards Design
- Ongoing Program Management
1
Developed a web and mobile app platform
A single unified platform enabling plumbers to engage with the brand through receipt uploads, competitions, and reward redemptions.
2
Implemented receipt upload functionality
Plumbers upload receipts from merchant purchases to earn points — bypassing the need for direct POS integration.
3
Designed a tiered rewards structure
Higher loyalty tiers unlock increased point values, incentivising sustained engagement and repeat purchasing.
4
Added gamification through competitions
Regular competitions drive ongoing engagement and give plumbers additional reasons to interact with the platform.
The Results
The Results That Matter
Active
Engagement from plumbers across the trade network
Strong
Repeat participation through tiered rewards
Unified
Platform connecting brand to end users without direct sales
Scalable
Digital solution replacing manual trade incentive processes
Want results like these?
30 minutes. We'll review your current approach and show you what a program could look like for your brand.