Sales Promotion
Aldi
Footfall and spend uplift
Industry
Fuel & Forecourt
Category
Rewards Platform
Duration
5+ yrs
Key Result
over €600,000 in grant funds
The Challenge
Texaco wanted to build stronger connections with communities across Ireland — moving beyond traditional brand awareness to create meaningful, local customer engagement. While sports clubs play a vital role in communities, many struggle to access funding for equipment, facilities, and development. Texaco needed a campaign that would both support these clubs and position the brand as a genuine contributor to community life.
Our Approach
Services Delivered
- Campaign Strategy & Design
- Community Engagement Platform
- Application Management
- Reward Fulfillment
- PR & Communications
1
Developed a nationwide campaign
Brandfire created Texaco Support for Sport, a campaign giving sports clubs across all 26 counties the opportunity to secure vital funding.
2
Created a simple entry process
Clubs submit an application outlining their role in the community and how funding would support their development — ensuring the process is accessible and scalable.
3
Built a purpose-built platform
A centralised admin system allows applications to be reviewed, scored, and shortlisted — ensuring a consistent and transparent selection process.
4
Enabled multiple reviewers
Applications are assessed by multiple reviewers to ensure fair, balanced evaluation and consistent scoring across all entries.
5
Delivered a reporting dashboard
A live dashboard tracking applications, reviewer progress, and funding allocation — providing full visibility throughout the campaign.
6
Managed end-to-end delivery
Brandfire oversees the full program — including platform management, application handling, validation, judging, PR, and communications.
The Results
The Results That Matter
€600K+
Awarded supporting grassroots sports clubs across Ireland
Nationwide
Reach — engaging clubs across all 26 counties
High-quality
Engagement — clubs actively participating through detailed applications and content submissions
Strong
Brand association — positioning Texaco as a supporter of local communities and grassroots sport
Want results like these?
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