Sales Promotion
Aldi
Footfall and spend uplift
Industry
Dairy & FMCG
Category
Sales Promotions
Duration
Summer campaign
Key Result
Thousands of prizes distributed
The Challenge
Avonmore needed to increase brand visibility and customer engagement for their cream product range during the competitive summer months — when dairy consumption peaks and multiple brands compete for attention.
Our Approach
Services Delivered
- On-Pack Promotion Design
- Promotional Website Build
- Prize Sourcing & Fulfilment
- Fixed Fee Structure
- Campaign Management
1
Designed a summer-themed on-pack promotion
Each product carried a unique code, with summer picnic baskets and blankets as prizes — perfectly aligned with seasonal usage.
2
Built a branded promotional website
Customers entered pack codes on a dedicated website, providing name and email to participate — simple, mobile-friendly, and fast.
3
Implemented fixed fee budget protection
A fixed fee structure prevented over-redemption, ensuring the campaign delivered within budget regardless of participation volume.
4
Managed end-to-end prize fulfilment
From prize sourcing through to delivery, Brandfire handled the complete fulfilment process across the campaign.
The Results
The Results That Matter
Thousands
Prizes distributed to participating customers
Strong
Brand engagement during peak summer season
Simple
Mechanic driving high participation rates
Protected
Budget managed through fixed fee structure
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