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Marketing & Communications

Top Email Marketing Agencies in Ireland (Updated August 2026)

The companies in this list are ordered alphabetically by name. That is the only ordering applied, so a company's position implies no ranking, preference or assessment of quality.

Email marketing is segmentation and automation more than it is writing: deciding who receives what, building the flows that send it, and reporting revenue rather than opens. Somebody also has to own the platform, whether that is Klaviyo, Mailchimp or a CRM's built-in tool, and the GDPR exposure on the list stays with you rather than the agency. No Irish firm here sells email on its own; every one bundles it into a wider retainer.

Nobody here sells email on its own

  • Platform depth over service breadth. Ask which platform the team works in every day. Fluency in one platform beats nominal support for six.
  • Where they came from. Agencies that came up through ecommerce build automation flows. Agencies that came up through content build nurture sequences. Both call it email marketing.
  • Who writes the copy. On small teams the person selling to you often writes it. On larger teams it may be nobody in particular. Automation expertise says nothing about the writing, and plenty of programmes are worth pairing with one of the copywriting agencies.
  • How they handle consent. GDPR exposure on list management sits with you, not the agency. Get their process in writing.

Ask for the email line to be priced separately in the proposal. Bundled into a retainer, it is the easiest service for an agency to quietly under-resource.

You are choosing a retainer, then checking its email

Because no agency on this list sells email alone, you are really choosing a wider retainer and then checking that its email work is not the weakest part of it. That changes the selection criteria from a straight comparison of email specialists.

  • Ecommerce or B2B background. An agency built on Shopify flows thinks in abandoned carts and post-purchase sequences. An agency built on content thinks in nurture sequences and lead scoring. Match the background to what you are selling.
  • Deliverability track record, not open rates. Ask what their sender reputation looks like across client accounts and what happens when a domain gets flagged.
  • Segmentation depth. A list split into three groups is not segmented. Ask how granular their targeting gets in practice, with an example.
  • Copy ownership. Confirm whether a strategist or a copywriter writes the emails, and whether you see drafts before send or after.
  • Consent handling under GDPR. The legal exposure sits with you. An agency vague on this is a risk, not a convenience.

Core work covers list segmentation, campaign and automation build, subject line and copy testing, and reporting on opens, clicks and revenue attributed to email. Most agencies here also manage the platform itself, whether that is Klaviyo, Mailchimp or a CRM's built-in tool.

Outside the scope: paid social, search advertising and website build, even though several agencies on this list bundle those in. Email is also one lever inside retention, so if the problem spans the whole funnel the growth marketing agencies work across all of it.

One thing worth settling before you brief: the highest-value lists are usually programme members rather than newsletter subscribers, and running email against a loyalty programme works differently from a broadcast send. A business typically brings email in-house or to a specialist once its list passes a few thousand engaged contacts, when manual sends stop scaling and automation starts paying for itself.

Why the email line should be priced separately

This list runs on hourly rates and project minimums rather than flat retainers. Published hourly bands span under €25 up to €90-€135, with Digifly and Web Bureau at the top on €9,000+ project minimums. TripleFork IT, TechUnit, Creation Media and Infinite Power Digital sit lower, from €900+ at €25-€90 an hour. Salt Marketing publishes the cheapest band, under €25 an hour, with an undisclosed minimum.

The spread tracks team size and specialism more than the email work itself. Larger, full-service shops price email inside a broader digital fee. What actually moves the price within that range is list size, how many automated flows you need built, and how much of the copy and design work is included rather than charged separately.

We have selected and reviewed these companies based on factors such as their services, industry experience, reputation, client portfolio, pricing where publicly available, market presence, and other relevant business metrics. The information and pricing mentioned are based on details available at the time of publication and may change over time. We recommend verifying the latest information directly with each company.

  1. 1. Creation Media

    Best for WordPress sites with email attached

    Location
    Sligo, Ireland
    Team size
    2 - 9
    Hourly rate
    €45 - €90
    Min project
    €900+

    Creation Media is a Sligo agency of two to nine with an additional Dublin presence, covering email, web design, branding, digital strategy, graphic design and content.

    What they handle

    Its centre of gravity is design and website work, so email arrives attached to a site rather than as a standalone practice. That suits a client rebuilding a site and wanting the mailing list handled at the same time.

    What sets them apart

    Rates are 45 to 90 euro an hour with projects from 900 euro. Sectors are non-profits, startups and business services. There are no verified reviews. It suits a smaller organisation outside Dublin that wants one supplier for design and communications. Ask for the email line to be priced separately, because it is the easiest item to under- resource inside a design retainer.

    Services

    • Email Marketing
    • Web Design
    • Branding
    • Digital Strategy
    • Graphic Design
    • Content Marketing

    Industries

    • Non-Profit
    • Startups
    • Business Services

  2. 2. Digifly

    Best for Shopify automation and ecommerce flows

    Location
    Dublin, Ireland
    Team size
    2 - 9
    Hourly rate
    €90 - €135
    Min project
    €9,000+

    Digifly was founded in Dublin in 2010 with a team of two to nine, working on e-commerce development and the marketing around it.

    What they handle

    The email work here is automation rather than newsletters: abandoned cart, post-purchase and re-order flows built into a shop, which is what an agency that came up through e-commerce naturally builds. Search and paid advertising sit alongside.

    What sets them apart

    Projects start from 9,000 euro with rates of 90 to 135 euro an hour, at the top of this page. Sectors are retail, e-commerce and consumer goods. There are no verified reviews. It suits an online retailer with enough order volume that flow optimisation pays for itself. The minimum rules out a small list.

    Services

    • Email Marketing
    • E-Commerce Development
    • Ecommerce Marketing
    • Search Engine Optimization
    • Pay Per Click

    Industries

    • Retail
    • E-commerce
    • Consumer Goods

  3. 3. EyeOnSolution - Digital Agency

    Best for email across a wide channel mix

    Location
    Bray, Ireland
    Team size
    50 - 249
    Hourly rate
    €45 - €90
    Min project
    €4,500+

    EyeOnSolution is a Bray agency established in 2019 with a team of 50 to 249 — the largest on this page — covering email, advertising, affiliate marketing, branding and digital strategy.

    What they handle

    Email here is one line in a multi-channel campaign, and the team size is what supports running several channels at once. Affiliate marketing is unusual on this list and worth noting if that is part of your mix.

    What sets them apart

    Projects start from 4,500 euro with rates of 45 to 90 euro an hour. No website appears on the listing and there are no verified reviews. Sectors are consumer goods, business services and retail. It suits a brand running email as part of a broader campaign; at this team size, ask who specifically holds the email work.

    Services

    • Email Marketing
    • Advertising
    • Affiliate Marketing
    • Branding
    • Digital Strategy

    Industries

    • Consumer Goods
    • Business Services
    • Retail

  4. 4. Infinite Power Digital LTD

    Best for email paired with organic search

    Location
    Rathcoole, Ireland
    Team size
    2 - 9
    Hourly rate
    €45 - €90
    Min project
    €900+

    Infinite Power Digital is a Rathcoole, County Dublin agency established in 2021 with a team of two to nine, working with smaller businesses and independent brands.

    What they handle

    The service mix includes corporate training and coaching alongside email, branding, search and web design, which is unusual here: it points at clients who want to run some of this themselves afterwards rather than retain an agency indefinitely.

    What sets them apart

    Rates are 45 to 90 euro an hour with projects from 900 euro. No website appears on the listing. Sectors are business services, education and retail. There are no verified reviews. It suits an independent business or education provider building a digital foundation on a modest budget, with the option of being taught the work.

    Services

    • Email Marketing
    • Branding
    • Search Engine Optimization
    • Corporate Training & Coaching
    • Web Design

    Industries

    • Business Services
    • Education
    • Retail

  5. 5. Plus Promotions UK Limited

    Best for ecommerce operations and email together

    Location
    Skibbereen, Ireland
    Team size
    10 - 49
    Min project
    Undisclosed

    Plus Promotions works from the Ludgate Hub in Skibbereen, County Cork, with a team of 10 to 49, covering email, digital strategy, e-commerce development, design and search.

    What they handle

    One service sets it apart on this page: help with grant aid applications, which matters for a business trying to fund digital work through state support rather than cash flow.

    What sets them apart

    The project minimum is undisclosed and no rate is published. Sectors are retail, business services and information technology. There are no verified reviews. It suits a retail or service business outside the main cities that wants a full-service partner locally, particularly one intending to apply for funding toward the project.

    Services

    • Email Marketing
    • Digital Strategy
    • E-Commerce Development
    • Graphic Design
    • Logo
    • Search Engine Optimization

    Industries

    • Retail
    • Business Services
    • Information Technology

  6. 6. RaftLabs

    Best for lifecycle messaging built into the product

    raftlabs.com - RaftLabs website, opens in a new tab
    Location
    Dublin, Ireland
    Rating
    4.9 (50 reviews)
    Team size
    10 - 49
    Hourly rate
    €25 - €45
    Founded
    2015

    RaftLabs is a product development company in Dublin, founded in 2015 with a team of 10 to 49, building applications with the messaging engineered into them.

    What they handle

    That is the difference from every other entry here: lifecycle email designed as part of the product rather than layered on afterwards, so triggers come from what a user actually did in the application. Services also cover custom software, mobile apps and AI features.

    What sets them apart

    Rates are 25 to 45 euro an hour, and it holds 50 verified reviews at 4.9 — the only substantial review evidence on this page. Sectors are technology, startups, financial services and healthcare. It suits a company building software that needs automated communication as infrastructure. For campaign sends to an existing list, it is the wrong shape of supplier.

    Services

    • Email Marketing
    • Custom Software Development
    • Mobile App Development
    • Artificial Intelligence

    Industries

    • Technology
    • Startups
    • Financial Services
    • Healthcare

  7. 7. Salt Marketing

    Best for small budgets needing broad coverage

    Location
    Dublin, Ireland
    Team size
    2 - 9
    Hourly rate
    < €25
    Min project
    Undisclosed

    Salt Marketing is a Dublin 18 agency of two to nine working with small and mid-sized businesses on visibility and revenue.

    What they handle

    Its stated model is day-to-day account management alongside longer-term planning, rather than campaign-by-campaign work. Services cover email, e-commerce development, content, design, paid search and SEO.

    What sets them apart

    Rates are under 25 euro an hour, the lowest on this page, and the project minimum is undisclosed. Sectors are retail, business services and consumer goods. There are no verified reviews. It suits a business that needs coverage across several channels on a tight budget. At that rate, ask how many hours a month the email work actually gets.

    Services

    • Email Marketing
    • E-Commerce Development
    • Content Marketing
    • Graphic Design
    • Pay Per Click
    • Search Engine Optimization

    Industries

    • Retail
    • Business Services
    • Consumer Goods

  8. 8. TechUnit

    Best for email alongside paid search

    Location
    Dublin, Ireland
    Team size
    10 - 49
    Hourly rate
    €45 - €90
    Min project
    €900+

    TechUnit is a Dublin agency founded in 2019 with an additional presence in Denmark and a team of 10 to 49, combining strategy, development and marketing.

    What they handle

    It describes itself as an execution unit taking ownership of whole projects rather than supplying services piecemeal, which on this page means email sits inside a technical retainer alongside custom software and app development.

    What sets them apart

    Rates are 45 to 90 euro an hour with projects from 900 euro. Sectors are technology, startups and business services. There are no verified reviews. It suits a company that wants its marketing and its technical infrastructure held by one supplier. If email is the actual priority, confirm who on the team specialises in it.

    Services

    • Email Marketing
    • Custom Software Development
    • Marketing Strategy
    • Mobile App Development
    • Pay Per Click

    Industries

    • Technology
    • Startups
    • Business Services

  9. 9. TripleFork IT

    Best for ecommerce email with content behind it

    Location
    Dublin, Ireland
    Team size
    10 - 49
    Hourly rate
    €25 - €45
    Min project
    €900+

    TripleFork IT is a Dublin 15 agency founded in 2017 with a team of 10 to 49, building custom websites with marketing services attached.

    What they handle

    Email here comes with content marketing and UX work behind it, which suits nurture sequences — longer, content-led series — more than transactional e-commerce flows. Web development and e-commerce build round out the offer.

    What sets them apart

    Rates are 25 to 45 euro an hour with projects from 900 euro. Sectors are information technology, retail and business services. There are no verified reviews. It suits a business that wants a site built and then populated with content and email that works together. The stated model is working as an extension of your team, so expect to stay involved.

    Services

    • Email Marketing
    • E-Commerce Development
    • UX/UI Design
    • Web Development
    • Content Marketing

    Industries

    • Information Technology
    • Retail
    • Business Services

  10. 10. Web Bureau

    Best for email inside a full digital retainer

    Location
    Dublin, Ireland
    Team size
    10 - 49
    Hourly rate
    €45 - €90
    Min project
    €9,000+

    Web Bureau has roots stretching back to 2005, making it one of the longest-established digital firms on this page, with a team of 10 to 49 and a Dublin listing.

    What they handle

    Its published record is regional brand work, delivering enquiries and sales revenue over long client relationships. Email sits inside a full digital retainer alongside paid search, SEO, web design and development, and social.

    What sets them apart

    Projects start from 9,000 euro with rates of 45 to 90 euro an hour. No website appears on the listing and there are no verified reviews. Sectors are retail, education and business services. It suits an organisation consolidating all its digital work with one long-standing supplier; the 9,000 euro floor means email alone will not justify the engagement.

    Services

    • Email Marketing
    • Pay Per Click
    • Search Engine Optimization
    • Web Design
    • Web Development
    • Social Media Marketing

    Industries

    • Retail
    • Education
    • Business Services

Email marketing keeps a brand in front of a customer between purchases, at a cost most other channels can't match. What it doesn't do by itself is give that customer a structured reason to buy again rather than just a reminder to. Reminding and rewarding are different jobs. Brandfire designs and builds loyalty and rewards programmes for brands across Ireland, giving an email list something worth opening for beyond another discount code.

Frequently asked questions

How much does an email marketing agency cost in Ireland?
Rate bands here run from under €25 to €135 an hour, with project minimums from 900 to €9,000. Because no agency on this list sells email alone, the real question is what the wider retainer costs. Ask for the email portion to be priced separately so you can judge it.
Should I hire a specialist or a full-service agency for email?
Ireland has no pure email specialists in these directories, so full-service is effectively the only option. That is workable if the agency has genuine platform depth. Ask how many campaigns they run monthly and in which platform, rather than whether they offer the service.
Does email marketing still work?
It remains the only channel where you own the audience list outright rather than renting access from a platform. That is the structural argument for it. Performance depends far more on list quality and segmentation than on creative, which is where most agency engagements go wrong.
What should I check before signing with an email agency?
Check which platform they work in daily, who writes the copy, and how they handle consent and data under GDPR. Irish and EU list management carries real legal exposure, and an agency that cannot explain its consent process clearly is a risk to you rather than to itself.

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