How much does market research cost in Ireland?

Most firms here publish no minimum, and those that do start at 5,000 dollars. Cost is driven by sample size and method. A nationally representative quantitative survey costs several times a set of qualitative interviews, so decide the method before asking for quotes.

What is the difference between quantitative and qualitative research?

Quantitative research measures how many and how much, using surveys with samples large enough to project onto a population. Qualitative research explains why, using interviews and focus groups with small numbers. Most decisions need both, run in that order.

Which Irish research companies do national polling?

RED C and Behaviour and Attitudes are the two best-known names in Irish national research, both listed here and both working exclusively in research. If you need nationally representative data rather than customer feedback, start with the dedicated research houses.

Should I use a research house or a marketing agency?

Use a dedicated research house when the findings will inform a significant investment, because independence matters and method quality is their whole business. A marketing agency with a research line is fine for customer feedback and positioning input.

All agency lists

Marketing & Communications

Top Market Research Companies in Ireland

Updated 6 August 2026 · 1 min read · 10 companies

Written byNuala Canning

Market research is one of the few categories in this set with genuine specialists. Several firms below do research and nothing else, including two of the best-known names in Irish research. That matters, because independence and method quality are the product here in a way they are not in most agency work.

What to look for in a research partner

Dedicated or diversified. Six firms here do research only. The rest attach it to strategy or advertising work. For decisions with money behind them, prefer the specialists.
Method before supplier. Quantitative or qualitative decides the shortlist and the budget. Settle it first.
Sample and recruitment. Ask how respondents are recruited and how representative the sample is. It is the difference between data and anecdote.
Who analyses the findings. Fieldwork can be subcontracted. Analysis is where the value sits.

Ask what the research would need to show for you to change your plan. If there is no answer, you are commissioning reassurance rather than research, and it will cost the same.

1. RED C Research and Marketing Ltd
Best for national polling and consumer research
Location
Dublin 3, Ireland
Team size
10 - 49
Min project
Undisclosed
Dublin 3 market research company established in 2003 and one of the best-known research names in Ireland. Research is its only listed service.
Services
- Market Research
2. Behaviour & Attitudes
Best for large-scale consumer and social research
Location
Dublin 6, Ireland
Team size
10 - 49
Min project
Undisclosed
Dublin 6 research company of 10 to 49 people, working exclusively in market research. One of the longest-standing research houses in the Irish market.
Services
- Market Research
3. MCCP - The Independent Strategy Agency
Best for research feeding brand strategy
Location
Dublin 1, Ireland
Team size
10 - 49
Hourly rate
$100 - $149
Min project
$5,000+
Dublin 1 agency founded in 2008 splitting its work between market research, branding and marketing strategy, so research feeds directly into positioning.
Services
- Market Research
- Branding
- Marketing Strategy
4. Opinions Market Research Agency
Best for dedicated research projects
Location
Dublin 4, Ireland
Team size
2 - 9
Min project
Undisclosed
Dublin 4 research company established in 2008, working solely in market research.
Services
- Market Research
5. Spark Market Research
Best for research alongside advertising
Location
Dublin, Ireland
Team size
10 - 49
Min project
Undisclosed
Dublin research company combining market research with advertising and branding work.
Services
- Market Research
- Advertising
- Branding
6. Customer Perceptions
Best for customer experience measurement
Location
Dundalk, Ireland
Team size
10 - 49
Min project
Undisclosed
Dundalk research company of 10 to 49 people focused entirely on market research.
Services
- Market Research
7. Interactions Research
Best for specialist research programmes
Location
Kilcoole, Ireland
Team size
10 - 49
Min project
Undisclosed
Kilcoole research company of 10 to 49 people, listing market research as its only service.
Services
- Market Research
8. GMI Research
Best for pure market research delivery
Location
Dublin, Ireland
Team size
10 - 49
Min project
Undisclosed
Dublin research company of 10 to 49 people working exclusively in market research.
Services
- Market Research
9. Distinctive BAT
Best for research paired with marketing strategy
Location
Dublin, Ireland
Team size
2 - 9
Hourly rate
$100 - $149
Min project
$5,000+
Dublin firm launched in 2021 covering market research and marketing strategy in equal measure.
Services
- Market Research
- Marketing Strategy
10. Strategic Marketing Consultants
Best for research for smaller budgets
Location
Rathangan, Ireland
Team size
Freelancer
Min project
Undisclosed
Rathangan consultancy covering marketing strategy, market research, HR consulting and branding, operating as a single-person practice.
Services
- Market Research
- Marketing Strategy
- HR Consulting
- Branding

Frequently asked questions

How much does market research cost in Ireland?: Most firms here publish no minimum, and those that do start at 5,000 dollars. Cost is driven by sample size and method. A nationally representative quantitative survey costs several times a set of qualitative interviews, so decide the method before asking for quotes.
What is the difference between quantitative and qualitative research?: Quantitative research measures how many and how much, using surveys with samples large enough to project onto a population. Qualitative research explains why, using interviews and focus groups with small numbers. Most decisions need both, run in that order.
Which Irish research companies do national polling?: RED C and Behaviour and Attitudes are the two best-known names in Irish national research, both listed here and both working exclusively in research. If you need nationally representative data rather than customer feedback, start with the dedicated research houses.
Should I use a research house or a marketing agency?: Use a dedicated research house when the findings will inform a significant investment, because independence matters and method quality is their whole business. A marketing agency with a research line is fine for customer feedback and positioning input.

Researching a loyalty programme before you build it?

Tell us what you need to find out and we will tell you straight whether we are the right fit.

Book a Strategy Call

More agency lists

View all

Top Market Research Companies in Ireland

What to look for in a research partner

1. RED C Research and Marketing Ltd

2. Behaviour & Attitudes

3. MCCP - The Independent Strategy Agency

4. Opinions Market Research Agency

5. Spark Market Research

6. Customer Perceptions

7. Interactions Research

8. GMI Research

9. Distinctive BAT

10. Strategic Marketing Consultants

Frequently asked questions

Researching a loyalty programme before you build it?

More agency lists

Outdoor Advertising Companies in Ireland

Top Community Management Agencies in Ireland

Top Content Marketing Agencies in Ireland