How much does a PR agency cost in Ireland?

Published project minimums run from 1,000 to 5,000 dollars, though most agencies publish nothing. PR is almost always sold as a monthly retainer rather than a project. Ask what the retainer buys in hours, because that is the only comparable number between agencies.

What does a PR agency actually deliver?

Media relationships and the coverage that comes from them, plus the writing and positioning work behind it. It does not deliver guaranteed placements, and any agency promising specific coverage in specific titles is describing advertising, not PR.

Should I hire a specialist or a full-service agency?

Most agencies on this list are PR specialists, which is unusual and useful. A specialist has the journalist relationships. A full-service agency with a PR line usually does not, and coverage depends almost entirely on those relationships.

How do I measure PR results?

Agree the measure before you start. Coverage volume is easy and nearly meaningless. Better measures are share of voice against named competitors, coverage in the two or three titles your buyers actually read, and inbound enquiries that cite an article.

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Marketing & Communications

Top PR Agencies in Ireland

Updated 6 August 2026 · 1 min read · 10 companies

Written byNuala Canning

Public relations is one of the few Irish agency categories still dominated by specialists. Most firms below do PR and little else, which is exactly what you want, because the product is journalist relationships and those take years to build. This list covers Ireland-headquartered PR agencies with team size and project minimums.

What to look for in a PR agency

Specialist or add-on. Six firms here do PR almost exclusively. An agency offering PR alongside six other services rarely has the contacts.
Sector relationships. Ask which journalists covering your sector they spoke to in the last month. It is a fair question and the answer is revealing.
What the retainer buys. Convert the monthly fee into hours and named activity, or you cannot compare two proposals.
Agreed measurement. Decide before you start what success looks like. Coverage volume is not it.

No agency can guarantee coverage. If a proposal promises specific placements in specific publications, ask whether those are paid partnerships, because that is what a guarantee usually means.

1. Cullen Communications
Best for media relations and corporate communications
Location
Dublin, Ireland
Team size
10 - 49
Hourly rate
$100 - $149
Min project
$1,000+
Dublin public relations and marketing agency of 10 to 49 people, working in media relations and corporate communications, with event management and influencer work alongside.
Services
- Public Relations
- Advertising
- Digital Strategy
- Event Management
- Social Media Marketing
2. Etch Communications
Best for pure public relations work
Location
Dublin, Ireland
Team size
2 - 9
Hourly rate
$100 - $149
Min project
$5,000+
Small Dublin firm working entirely in public relations, specialising in media relations and corporate communications. Project minimum of 5,000 dollars, the highest here.
Services
- Public Relations
3. Hopscotch Europe
Best for PR combined with social
Location
Dublin, Ireland
Team size
10 - 49
Min project
Undisclosed
Dublin PR agency of 10 to 49 people splitting its work between public relations and social media marketing.
Services
- Public Relations
- Social Media Marketing
4. Káno Communications
Best for dedicated PR delivery
Location
Dublin, Ireland
Team size
10 - 49
Min project
Undisclosed
Dublin agency of 10 to 49 people listing public relations as its only service.
Services
- Public Relations
5. Host & Co.
Best for public relations only
Location
Dublin, Ireland
Team size
2 - 9
Min project
Undisclosed
Small Dublin agency working exclusively in public relations.
Services
- Public Relations
6. Buck & Hound
Best for PR with event marketing
Location
Dublin, Ireland
Team size
2 - 9
Min project
Undisclosed
Dublin PR company launched in 2016, covering public relations and event marketing.
Services
- Public Relations
- Event Marketing
- Graphic Design
- Social Media Marketing
7. PR1
Best for PR and events outside Dublin
Location
Edenderry, Ireland
Team size
2 - 9
Hourly rate
$100 - $149
Min project
$1,000+
Edenderry public relations firm established in 2003, offering PR and event marketing from outside Dublin.
Services
- Public Relations
- Event Marketing
- Marketing Strategy
- Social Media Marketing
- Advertising
- Content Marketing
8. Comit Communications & Marketing
Best for PR paired with content
Location
Dublin, Ireland
Team size
2 - 9
Hourly rate
$150 - $199
Min project
Undisclosed
Small Dublin PR company combining public relations with content marketing and social.
Services
- Public Relations
- Content Marketing
- Social Media Marketing
9. Revolve Marketing and PR
Best for consumer and lifestyle sectors
Location
Blackrock, Ireland
Team size
2 - 9
Hourly rate
$100 - $149
Min project
$1,000+
Blackrock firm working across public relations, business consulting and event management, with a consumer and lifestyle focus.
Services
- Public Relations
- Business Consulting
- Event Management
- Event Marketing
- Media Planning & Buying
- Advertising
10. TechUnit
Best for PR inside a digital marketing retainer
Location
Dublin, Ireland
Team size
10 - 49
Hourly rate
$50 - $99
Min project
$1,000+
Dublin marketing and digital advertising agency where public relations sits alongside paid search, search optimisation and web development.
Services
- Public Relations
- Custom Software Development
- Email Marketing
- Marketing Strategy
- Mobile App Development
- Pay Per Click

Frequently asked questions

How much does a PR agency cost in Ireland?: Published project minimums run from 1,000 to 5,000 dollars, though most agencies publish nothing. PR is almost always sold as a monthly retainer rather than a project. Ask what the retainer buys in hours, because that is the only comparable number between agencies.
What does a PR agency actually deliver?: Media relationships and the coverage that comes from them, plus the writing and positioning work behind it. It does not deliver guaranteed placements, and any agency promising specific coverage in specific titles is describing advertising, not PR.
Should I hire a specialist or a full-service agency?: Most agencies on this list are PR specialists, which is unusual and useful. A specialist has the journalist relationships. A full-service agency with a PR line usually does not, and coverage depends almost entirely on those relationships.
How do I measure PR results?: Agree the measure before you start. Coverage volume is easy and nearly meaningless. Better measures are share of voice against named competitors, coverage in the two or three titles your buyers actually read, and inbound enquiries that cite an article.

Launching something that needs coverage and a working mechanic behind it?

Tell us what you are announcing and we will tell you straight whether we are the right fit.

Book a Strategy Call

More agency lists

View all

Top PR Agencies in Ireland

What to look for in a PR agency

1. Cullen Communications

2. Etch Communications

3. Hopscotch Europe

4. Káno Communications

5. Host & Co.

6. Buck & Hound

7. PR1

8. Comit Communications & Marketing

9. Revolve Marketing and PR

10. TechUnit

Frequently asked questions

Launching something that needs coverage and a working mechanic behind it?

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