Marketing & Communications
Best 10 PR Agencies in Ireland (Updated August 2026)
The companies featured in this list are not ranked in any particular order. They are presented based on their relevance to the category.
Public relations is one of the few Irish agency categories still dominated by specialists. Most firms below do PR and little else, which is exactly what you want, because the product is journalist relationships and those take years to build. This list covers Ireland-headquartered PR agencies with team size and project minimums.
What to look for in a PR agency
- Specialist or add-on. Six firms here do PR almost exclusively. An agency offering PR alongside six other services rarely has the contacts.
- Sector relationships. Ask which journalists covering your sector they spoke to in the last month. It is a fair question and the answer is revealing.
- What the retainer buys. Convert the monthly fee into hours and named activity, or you cannot compare two proposals.
- Agreed measurement. Decide before you start what success looks like. Coverage volume is not it.
No agency can guarantee coverage. If a proposal promises specific placements in specific publications, ask whether those are paid partnerships, because that is what a guarantee usually means.
How to Choose the Right PR Agency in Ireland
PR in Ireland runs on relationships, so the questions that matter go beyond who does PR only.
- Crisis readiness. Ask whether the agency has run a live crisis for a client, not just planned for one on paper. It is a different skill from proactive coverage.
- Notice period and exclusivity. Some retainers lock in sector exclusivity, which stops the agency working a competitor. Check the notice period too, since PR relationships take months to rebuild elsewhere.
- Spokesperson support. Media training and message development matter as much as the pitch itself. Ask what happens before your CEO's first interview, not just after.
- National versus trade press. A consumer story needs national and lifestyle contacts. A B2B story needs trade press relationships a generalist agency may not have.
- Team continuity. Small teams mean the person who pitched you is the person doing the work, usually an advantage in PR specifically.
What Does a PR Agency Do?
A PR agency builds and works journalist relationships to earn coverage for a client, which means pitching stories, writing releases and statements, and shaping the positioning behind them. Several agencies here add event management, social media or content marketing, but media relations is the core product and the reason to hire one.
What it does not deliver: guaranteed placements, paid advertising space, or search engine rankings. An agency promising specific coverage in specific titles is usually describing a paid partnership rather than earned PR.
Businesses typically bring PR in around a launch, a funding round, a leadership change or a crisis that needs a considered public response, and increasingly as an ongoing retainer to build sector credibility that advertising cannot buy. A business with nothing newsworthy yet to say gets little value from PR until that changes.
How Much Does PR Agency Services Cost in Ireland?
Four agencies in this file publish a project minimum of 900 euro, and one, Etch Communications, publishes 4,500 euro, the highest here. Five list no minimum at all, which is common in PR since most work is sold as an ongoing retainer rather than a fixed project.
Hourly rates where published run from 45 to 180 euro. The bottom of that range, 45 to 90 euro, belongs to an agency where PR sits inside a broader digital marketing retainer. The top, 135 to 180 euro, belongs to a specialist combining PR with content marketing.
PR is priced almost entirely on retainer, not project, and the fee buys a fixed number of hours a month spent pitching, writing and managing relationships. Ask any agency to convert its retainer into hours so proposals become comparable. The published minimums above are a rough entry signal only, not what an ongoing retainer will cost.
We have selected and reviewed these companies based on factors such as their services, industry experience, reputation, client portfolio, pricing where publicly available, market presence, and other relevant business metrics. The information and pricing mentioned are based on details available at the time of publication and may change over time. We recommend verifying the latest information directly with each company.
1. Cullen Communications
Best for media relations and corporate communications
- Location
- Dublin, Ireland
- Team size
- 10 - 49
- Hourly rate
- €90 - €135
- Min project
- €900+
- Founded
- 1985
Founded in 1985 and operating from a distinguished base on Clyde Road in Dublin, Cullen Communications is one of Ireland's most established and respected public relations agencies. With a deeply experienced team of between ten and forty-nine professionals, their extensive work spans across traditional press and media relations, sophisticated corporate communications, and high-impact consumer campaigns. Crucially, they also handle the often complex and nuanced writing and messaging strategy that sits behind all of this public-facing activity, ensuring their clients communicate with absolute clarity and authority in every situation.
How they work
What truly makes this agency highly effective is its comprehensive structure; separate, dedicated divisions expertly handle large-scale event management and lucrative commercial sponsorship deals. This means a major product launch or a high-profile brand partnership can be entirely run by the exact same team that seamlessly handles the press coverage and public relations strategy surrounding it. They are a genuinely excellent fit for established, ambitious businesses that need a steady, authoritative press presence rather than just a quick, one-off publicity push, demonstrating particular strength and deep industry knowledge in competitive sectors such as motoring, national travel and transport, large-scale retail, food, and higher education.
What sets them apart
Cullen Communications also stands out for its high standards and international reach. The agency is proudly certified as a B Corporation, demonstrating a strong commitment to ethical business practices, and was notably named PR Agency of the Year at the prestigious 2024 PRCA awards. Furthermore, they are Ireland's sole member of the Public Relations Global Network, a critical advantage for ambitious brands whose campaigns need to successfully run across multiple countries. With a highly accessible published project minimum of just 900 euro, they offer top-tier expertise to a wide range of corporate clients.
Services
- Public Relations
- Media Relations
- Corporate Communications
- Event Management
- Sponsorship
- Social Media Management
Industries
- Automotive
- Travel & Transport
- Retail
- Food & Drink
- Education
2. Etch Communications
Best for pure public relations work
- Location
- Dublin, Ireland
- Team size
- 2 - 9
- Hourly rate
- €90 - €135
- Min project
- €4,500+
Etch Communications is a highly focused, boutique firm based in Blackrock, County Dublin, that operates almost entirely within the pure, traditional sphere of public relations and strategic event management. With a tight-knit, highly senior team of fewer than ten dedicated professionals, their core, uncompromised offer revolves entirely around expert media relations and sophisticated corporate communications. They specialize in getting their clients featured prominently in the national and trade press, meticulously shaping exactly what is said about them, and running the kind of high-quality, newsworthy events that actively give journalists a compelling reason to cover the story.
How they work
The agency has built a particularly strong reputation and deep client experience within the rapidly growing health and wellness sector, as well as holding significant expertise in retail and technology businesses. Rather than offering rigid, off-the-shelf service packages, the agency deliberately describes its campaigns as being completely bespoke, built meticulously around each individual client's specific commercial goals and available budget. This highly tailored, hands-on approach ensures that every euro spent on public relations is directed towards achieving a specific, agreed-upon outcome rather than simply generating generic noise.
What sets them apart
It is worth noting that their published project minimum of 4,500 euro is the highest explicitly stated on this particular list. This pricing structure clearly indicates that Etch Communications is not the appropriate choice for a small business wanting to trial public relations cheaply or looking for a quick, low-budget press release. Instead, they are the ideal, strategic partner for serious, established companies that understand the true, long-term value of investing in high-quality, sustained public relations and are fully prepared to commit the necessary resources to manage their brand reputation properly.
Services
- Public Relations
- Media Relations
- Corporate Communications
- Event Management
Industries
- Health & Wellness
- Retail
- Technology
3. Hopscotch Europe
Best for PR combined with social
- Location
- Dublin, Ireland
- Team size
- 10 - 49
- Min project
- Undisclosed
- Founded
- 2006
Situated in the heart of the city on Merrion Square, Hopscotch Europe is a prominent Dublin agency established in 2006 specifically to serve as the highly strategic European arm of the massive, globally recognised Hopscotch communications group. The dynamic team of between ten and forty-nine professionals expertly runs comprehensive press campaigns, highly engaging social media management, and complex digital work. However, its truly distinguishing feature—and its biggest competitive advantage—is that a single, unified communications campaign can be seamlessly run across several European, Middle Eastern, and African (EMEA) markets, all coordinated efficiently from one central point of contact in Dublin.
How they work
This unique, centralized structure makes Hopscotch Europe an absolutely perfect fit for ambitious brands that are actively selling in more than one country or looking to rapidly expand their international footprint. For these clients, the alternative is usually the logistical nightmare of appointing, briefing, and individually managing a completely separate public relations agency in every single target market. Being an integral part of a much larger, highly resourced international group also means they have immediate access to specialized sister agencies for work that might fall slightly outside their own day-to-day remit, ensuring a comprehensive service offering.
What sets them apart
Conversely, local businesses that only need traditional Irish press coverage will likely find a smaller, highly localized specialist a much closer and more cost-effective fit for their specific needs. The agency deliberately publishes no fixed project minimum, meaning that international budgets and service agreements are carefully set on a case-by-case basis depending entirely on the scale, complexity, and geographical reach of the required campaign.
Services
- Public Relations
- Media Relations
- Social Media Management
- Digital Campaigns
- Influencer Marketing
Industries
- Technology
- Consumer Brands
- Travel & Tourism
- Retail
4. Káno Communications
Best for dedicated PR delivery
- Location
- Dublin, Ireland
- Team size
- 10 - 49
- Min project
- Undisclosed
Káno Communications is a heavyweight Dublin agency located prominently at Clanwilliam Square in the bustling Grand Canal Dock district, operating with a highly experienced team of between ten and forty-nine professionals. The agency possesses a rich and significant history, having formerly traded in the market as Weber Shandwick in Ireland before successfully rebranding as Káno, while crucially remaining a closely integrated part of that massive, highly influential international communications network. Their sophisticated work spans across high-level corporate communications, highly regulated healthcare communications, delicate public affairs lobbying, rapid-response issues and crisis management, and massive consumer press campaigns.
How they work
This agency is specifically built and structured for large, complex organisations where public reputation carries immense commercial, legal, or regulatory weight. They are the go-to firm when something significant goes wrong in the public eye and the situation needs to be expertly handled and contained on the exact same day. Their impressive roster of named clients includes massive global entities like Nestlé, Ericsson, the Irish Hotels Federation, WaterWipes, Amazon Prime, and Ardmore Film Studios. This client list gives a very fair and accurate picture of the sheer size, scale, and complexity of the organisations they typically partner with on a daily basis.
What sets them apart
Káno Communications is not an agency for small start-ups looking for basic media outreach; they are a strategic powerhouse designed to navigate complex media landscapes, manage intense public scrutiny, and influence high-level stakeholders. They deliberately publish no project minimum, as their complex, highly tailored retainer agreements and crisis management protocols are structured specifically around the unique, high-stakes needs of each massive corporate client they represent.
Services
- Public Relations
- Corporate Communications
- Public Affairs
- Crisis & Issues Management
- Consumer Campaigns
Industries
- Healthcare
- Technology
- Hospitality
- Consumer Brands
- Public Sector
5. Host & Co.
Best for public relations only
- Location
- Dublin, Ireland
- Team size
- 2 - 9
- Min project
- Undisclosed
- Founded
- 2005
Set up in 2005 by the highly respected industry figure Tim Magee and now expertly co-led with Órla Dukes, Host & Co. is a highly specialized Dublin agency that works exclusively and unapologetically only with premium hotels, top-tier restaurants, artisan food and drink brands, and high-end travel businesses. It was notably the very first Irish agency to specialise this narrowly and deeply within a single sector. Today, a highly focused team of roughly ten dedicated experts works relentlessly across national press coverage, high-profile venue launches, and long-term, evocative brand storytelling for leading hospitality names both at home and abroad.
How they work
This extremely narrow sector focus is not a limitation; it is the entire point of their business model and the source of their immense strength. Because they work exclusively in this space, the team already intimately knows all the key food critics, drink reviewers, and travel writers on a personal level. This means that when they announce a new restaurant opening or a major hotel refurbishment, the news instantly reaches the right desks and the right inboxes without ever having to make a cold start. They frequently collaborate with major industry heavyweights, including the renowned writer Marina O'Loughlin and celebrated chefs like Mark Moriarty and Mickael Viljanen.
What sets them apart
Furthermore, their sister company, Studio Host, expertly handles visual content creation and engaging social media management, meaning that both top-tier public relations and beautiful digital content can be bought seamlessly from one single, highly trusted relationship. However, they are strictly specialists; any business operating outside the very specific realms of food, drink, premium hospitality, and luxury travel is simply not their target client and should definitely look elsewhere for representation.
Services
- Public Relations
- Media Relations
- Brand Storytelling
- Social Media Management
Industries
- Hospitality
- Food & Drink
- Travel & Tourism
6. Buck & Hound
Best for PR with event marketing
- Location
- Dublin, Ireland
- Team size
- 2 - 9
- Min project
- Undisclosed
- Founded
- 2016
Founded in 2016 and based in a vibrant studio on Clarendon Street in Dublin, Buck & Hound is a highly creative, boutique consultancy operating with a tight, highly collaborative team of fewer than ten people. What truly distinguishes them in the market is how they seamlessly pair traditional press campaigns with the essential, creative pieces that actually make those campaigns land successfully with the public. They expertly handle high-impact events, striking graphic design work, and engaging social media management, and crucially, they produce all of this entirely in-house rather than passing it off to a series of disconnected third-party suppliers.
How they work
Their primary emphasis is placed heavily on securing genuine, earned coverage and developing highly compelling brand storytelling. This means they design campaigns that are inherently interesting enough to be organically reported on by journalists, rather than simply paying for space as traditional advertising. Their creative, narrative-driven approach has garnered significant industry recognition, including prestigious awards for Best Issues-led Campaign and Best Charity Campaign at the PRCA awards, as well as being named the Most Innovative PR and Media Agency at the Irish Enterprise Awards.
What sets them apart
This impressive array of accolades points to their genuine, proven strength in handling sensitive cause-led and charity work just as effectively as they manage fast-paced consumer brands. Buck & Hound is the ideal partner for dynamic brands and non-profits that want their public relations to be visually striking, highly engaging, and deeply integrated with their live events and social media presence. They publish no set project minimum, preferring to build bespoke, creative solutions around the specific needs of each new campaign.
Services
- Public Relations
- Event Marketing
- Graphic Design
- Social Media Management
- Creative Strategy
Industries
- Consumer Brands
- Non-profit
- Retail
- Food & Drink
7. PR1
Best for PR and events outside Dublin
- Location
- Edenderry, Ireland
- Team size
- 2 - 9
- Hourly rate
- €90 - €135
- Min project
- €900+
- Founded
- 2003
Established in 2003 and based at the distinctive Glengarra House in Edenderry, County Offaly, PR1 is a highly versatile, experienced consultancy operating with a dedicated team of fewer than ten people. Unlike many narrow specialists, PR1 covers a very broad and comprehensive spectrum of services, including traditional publicity and press work, detailed event management, overarching marketing planning, targeted advertising, engaging content creation, and active social media management. They firmly position themselves as a highly reliable, single-source marketing resource for clients who simply do not want the headache of assembling and managing several different suppliers for one campaign.
How they work
Being located outside of Dublin is not a drawback; it is their primary practical distinction and a massive advantage for their regional clients. Ambitious businesses situated in the midlands finally get access to a highly professional, fully-fledged agency within a very reasonable travelling distance, allowing for much closer, face-to-face working relationships. Furthermore, their hourly rates sit very comfortably within the same band as the smaller Dublin firms, offering excellent value with a highly accessible published minimum engagement of just 900 euro.
What sets them apart
Their stated approach centers entirely on bringing large, ambitious ideas to large audiences while strictly remaining within a set, agreed-upon budget. This highly practical, results-driven focus makes PR1 perfectly suited for regional organisations, sports bodies, and public sector groups with a strictly fixed annual spend who need to maximize their impact rather than committing to an open-ended, highly expensive monthly retainer in the city.
Services
- Public Relations
- Event Management
- Marketing Strategy
- Social Media Management
- Advertising
- Content Marketing
Industries
- Consumer Brands
- Sport & Leisure
- Public Sector
- Non-profit
8. Comit Communications & Marketing
Best for PR paired with content
- Location
- Dublin, Ireland
- Team size
- 2 - 9
- Hourly rate
- €135 - €180
- Min project
- Undisclosed
- Founded
- 1997
Operating successfully from the Nutgrove Office Park in Rathfarnham since 1997, Comit Communications & Marketing is a highly specialised Dublin agency with a small, exceptionally focused team of experts. They concentrate almost exclusively on business-to-business (B2B) communications, working particularly closely with fast-growing technology firms and forward-thinking organisations operating in the sustainability and energy sectors. Their unique strength lies in how they expertly combine traditional, hard-hitting press campaigns with the highly technical written material those campaigns desperately need to succeed, including complex product announcements, detailed customer success stories, and authoritative survey research.
How they work
Alongside their core press and media relations work, the agency expertly handles crucial digital elements like search engine visibility (SEO), targeted B2B social media management, and strategic employer branding for companies that are fiercely competing to hire top technical talent in a tight market. Nearly three decades spent working intimately with both indigenous Irish tech startups and massive multinational technology companies means that the Comit team already knows the specialized trade press and key technology journalists better than almost anyone else in the space.
What sets them apart
Their highly specialized knowledge commands a premium; their hourly rates of 135 to 180 euro are the highest explicitly published on this list, which directly reflects their deep technical specialism and the high value of their niche media contacts. For a B2B technology or sustainability firm looking to build serious authority and directly influence industry stakeholders, Comit provides an unmatched level of highly targeted, expertly written public relations support.
Services
- Public Relations
- Media Relations
- Content Marketing
- Search Engine Optimisation
- Social Media Management
- Employer Branding
Industries
- Technology
- Sustainability & Energy
- Business Services
9. Revolve Marketing and PR
Best for consumer and lifestyle sectors
- Location
- Blackrock, Ireland
- Team size
- 2 - 9
- Hourly rate
- €90 - €135
- Min project
- €900+
- Founded
- 2004
Founded in 2004, Revolve Marketing and PR is a highly glamorous, boutique agency based in Blackrock in south Dublin, operating with a small, highly connected team and maintaining an important additional presence in London. The agency works dynamically across a broad spectrum of premium services, including securing high-end press coverage, developing sophisticated brand positioning, planning spectacular launch events, and managing targeted paid media placement. They accurately describe themselves as handling the entire, comprehensive arc of a campaign, ensuring that every touchpoint from the initial press release to the final influencer post is perfectly aligned.
How they work
Their enviable client base sits firmly within the most premium consumer lifestyle categories: high fashion, luxury beauty, boutique travel, high-end interiors, and premium hospitality. The agency's absolute core strength lies in its deep, long-standing personal relationships with powerful magazine editors, influential stylists, top-tier social media influencers, and well-known celebrities. These connections are absolutely central to how the agency works, as a successful product or venue launch in these highly competitive, image-conscious sectors usually turns entirely on exactly who is seen attending the event or endorsing the brand.
What sets them apart
Revolve is the ultimate, perfect match for luxury consumer brands that need to make a massive, stylish splash in the lifestyle press. However, their highly specialized, consumer-focused approach means they are a very poor match for dry business-to-business or highly technical industrial clients. With a very accessible published project minimum of just 900 euro, they offer incredible value for consumer brands looking to rapidly elevate their status and visibility in the crowded lifestyle market.
Services
- Public Relations
- Brand Strategy
- Event Management
- Influencer & Celebrity Partnerships
- Media Planning & Buying
- Advertising
Industries
- Fashion & Beauty
- Hospitality
- Travel & Tourism
- Interiors & Home
- Retail
10. TechUnit
Best for PR inside a digital marketing retainer
- Location
- Dublin, Ireland
- Team size
- 10 - 49
- Hourly rate
- €45 - €90
- Min project
- €900+
TechUnit is a highly integrated, digitally native Dublin agency situated on Leinster Road, operating with a versatile team of between ten and forty-nine technical and creative professionals. They work extensively across a very broad range of digital disciplines, including complex website design and custom build, the development of bespoke business applications, managing high-budget paid advertising (PPC), improving search visibility (SEO), and overarching digital strategy. Their teams are smartly organised into highly specialist units that work closely together on one single account, a structure the agency specifically designed to completely eliminate the slow handovers and miscommunications that typically plague multi-supplier projects.
How they work
Unlike the pure specialists on this list, public relations at TechUnit is typically offered as one highly integrated line item within a much broader, comprehensive digital marketing retainer, rather than being sold as the main, standalone product. This integrated approach makes them absolutely perfect for busy startup founders and marketing directors who want a new website, aggressive paid advertising, and targeted press activity all bought together and managed seamlessly under one roof, instead of having the massive headache of appointing and coordinating a separate, dedicated press specialist.
What sets them apart
Their published, highly successful work includes executing a full technical build and a comprehensive, multi-channel marketing programme for a highly regulated German property investment platform, proving they can handle complex, high-stakes accounts. Furthermore, their highly competitive hourly rates of 45 to 90 euro are the absolute lowest published on this list, offering exceptional value, and their accessible project minimum starts at just 900 euro, making them a highly attractive option for budget-conscious brands seeking an all-in-one digital partner.
Services
- Website Design
- Website Development
- Mobile Apps
- Google Ads
- Search Engine Optimisation
- Public Relations
Industries
- Financial Services
- Property & Real Estate
- Technology
- Retail
Good PR builds a brand's reputation over years, through journalist relationships that can't be bought the way advertising space can. What it doesn't do is give an existing customer a reason to buy again once the coverage has run. Reputation and repeat business are related but separate outcomes. Brandfire designs and builds loyalty and rewards programmes for brands across Ireland, the kind of work that turns a good reputation into a good repeat customer.
Frequently asked questions
- How much does a PR agency cost in Ireland?
- Published project minimums run from 900 to €4,500, though most agencies publish nothing. PR is almost always sold as a monthly retainer rather than a project. Ask what the retainer buys in hours, because that is the only comparable number between agencies.
- What does a PR agency actually deliver?
- Media relationships and the coverage that comes from them, plus the writing and positioning work behind it. It does not deliver guaranteed placements, and any agency promising specific coverage in specific titles is describing advertising, not PR.
- Should I hire a specialist or a full-service agency?
- Most agencies on this list are PR specialists, which is unusual and useful. A specialist has the journalist relationships. A full-service agency with a PR line usually does not, and coverage depends almost entirely on those relationships.
- How do I measure PR results?
- Agree the measure before you start. Coverage volume is easy and nearly meaningless. Better measures are share of voice against named competitors, coverage in the two or three titles your buyers actually read, and inbound enquiries that cite an article.
- How long should a PR retainer run before I judge results?
- Six months is a fair minimum. Journalist relationships and consistent positioning take time to build, and a retainer cancelled after six weeks never gets past the introductions. Most agencies ask for a three or six month initial term for this reason.
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