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Marketing & Communications

Top Web Analytics Agencies in Ireland (Updated August 2026)

The companies in this list are ordered alphabetically by name. That is the only ordering applied, so a company's position implies no ranking, preference or assessment of quality.

Web analytics is implementation work: GA4 configured properly, tag management that fires what it should, conversion definitions that match how the business actually makes money, and consent handled to GDPR rather than bolted on afterwards. Most analytics problems in Irish businesses are broken tracking rather than missing reports. Two firms here do it as their main business; the rest attach it to marketing or development, and then report on their own work.

Who implements the tracking, and who reads it?

  • Specialist or add-on. Two dedicated practices, five firms that offer it alongside something else.
  • Google certification. In a category with almost no reviews, certification across Analytics, Tag Manager and Looker Studio is the clearest credential available.
  • Consent handling. GDPR consent mode is now part of implementation, not a separate legal task.
  • Independence. Keep implementation separate from the agency whose performance the numbers describe.
  • What you are measuring for. If the reason is organic performance specifically, the SEO agencies often set the tracking up as part of the work.

Before commissioning new dashboards, have someone audit whether your current tracking is accurate. Most analytics problems in Irish businesses are broken implementation, not missing reports.

Certification beats star ratings in a field this small

This is a small, technical field with almost no review evidence, so the usual shortlisting signals do not apply well here. Judge on certification and independence instead of star ratings, because most of these firms have too few reviews to tell you anything reliable.

  • Certification over reviews. Google certification across Analytics, Tag Manager and Looker Studio is the most checkable credential in a category where reviews are scarce.
  • Separate implementation from interpretation. An agency that sets up your tracking and then reports on the campaigns it runs for you is marking its own homework. Keep the two functions apart where you can.
  • Consent handling as a line item. GDPR consent mode is now part of a correct GA4 setup, not an optional extra. Ask how it is handled before signing.
  • Fit with your existing stack. A firm that builds analytics into a product during development, like a development company doing product analytics, suits an app. A firm that audits and fixes GA4 on an existing site suits a marketing team.
  • Agree the metrics before the dashboards. Traffic dashboards are easy to build and easy to ignore. If retention is the actual question, settle which retention metrics actually matter before anyone starts configuring.

The measurement layer, and what it deliberately excludes

A web analytics agency implements and maintains the measurement layer on a website or app: GA4 setup and migration, Google Tag Manager configuration, event and conversion definitions, consent management, and dashboards that answer specific business questions. Some firms extend into cross-channel attribution, connecting ad spend to outcomes across several platforms. Once the question spans more systems than the website, it becomes a job for the data and analytics companies instead. And measurement stops at showing where the funnel leaks, which is where the conversion and user research firms pick up.

It typically does not include running the marketing campaigns being measured, which is why keeping implementation separate from performance marketing matters. Businesses bring this work in when GA4 numbers look wrong or incomplete, when a site rebuild breaks existing tracking, when GDPR consent requirements need a proper setup rather than a plugin default, or when leadership wants reporting built around real business questions instead of default charts.

Why five of seven publish no price at all

Rate data is sparse in this file. Only one firm, RaftLabs, publishes an hourly rate, at €25 to €45, because it builds analytics into product development rather than pricing it as a standalone service. Two firms publish a project minimum: Caruso Martech from €3,000 and Cozy Mind Media from €900. The remaining four list no rate at all, which is typical for a specialism this technical, since scope depends entirely on how broken the existing setup is.

What moves the price is the state of the existing implementation, not the size of the business. A GA4 migration on a site with clean existing tracking is a small, defined project. The same migration on a site with years of broken or missing tags, ecommerce tracking to build from scratch, or server-side tagging to set up costs considerably more. Ask for a fixed-scope quote against a named list of events and conversions rather than an open-ended retainer.

We have selected and reviewed these companies based on factors such as their services, industry experience, reputation, client portfolio, pricing where publicly available, market presence, and other relevant business metrics. The information and pricing mentioned are based on details available at the time of publication and may change over time. We recommend verifying the latest information directly with each company.

  1. 1. Caruso Martech

    Best for attribution across marketing systems

    Location
    Dublin, Ireland
    Team size
    1-10
    Min project
    From €3,000

    Caruso Martech is a Dublin agency of under ten that designs and runs marketing technology systems for B2B companies in Ireland and the UK, in English and Italian.

    Track record

    The specialism is attribution: connecting a closed sale back to the channel that produced it across long B2B buying cycles where several people are involved. Marketing automation sits alongside, covering lead nurture between first contact and a sales conversation.

    What they handle

    Projects start from 3,000 euro. Sectors are B2B services, technology and consulting. It suits a company already spending on marketing that cannot say which parts work. Note it also runs paid media strategy, so if you want implementation kept separate from the agency reporting on its own campaigns, agree that split upfront.

    Services

    • Marketing Attribution
    • Marketing Automation
    • Paid Media Strategy

    Industries

    • B2B Services
    • Technology
    • Consulting

    Languages

    • English
    • Italian

  2. 2. Cozy Mind Media

    Best for analytics on a rebuilt site

    Location
    Tralee, Ireland
    Team size
    1-10
    Min project
    From €900

    Cozy Mind Media is a Tralee agency of under ten building custom websites, with analytics and business automation attached.

    Track record

    Its core business is web development and performance rather than measurement, so analytics here arrives as part of a rebuild: a fast site with tracking configured correctly from the start, rather than an audit of an existing broken setup.

    What they handle

    Projects start from 900 euro, the lowest entry point on this page. Sectors are local business, e-commerce and professional services. It suits a smaller business replacing a slow site and wanting the measurement done properly at the same time. If the site is fine and only the tracking is broken, the dedicated practices here are the better brief.

    Services

    • Custom Web Development
    • Website Performance Optimization
    • Business Automation

    Industries

    • Local Business
    • E-commerce
    • Professional Services

    Languages

    • English

  3. 3. Digital Strategy Consultants

    Best for GA4 migration and tag management

    Location
    Dublin 2, Ireland

    Digital Strategy Consultants has advised from central Dublin since 2012, working on GA4 migration, Google Tag Manager, analytics dashboards and SEO.

    Track record

    This is one of two firms on the page where measurement is the main business rather than an add-on. The stated output is commercial advice from the data rather than a dashboard handover, which is the difference between reporting and interpretation.

    What they handle

    Sectors are retail, professional services and education. No team size, project minimum or rate is published, and there are no verified reviews. It suits a marketing team that has inherited a confused GA4 property and needs it rebuilt and explained. The missing commercial detail means scope and pricing come out on a call.

    Services

    • GA4 Migration
    • Google Tag Manager
    • Analytics Dashboards
    • Search Engine Optimisation

    Industries

    • Retail
    • Professional Services
    • Education

  4. 4. Evolve Technologies

    Best for business intelligence reporting

    Location
    Ennis, Ireland
    Team size
    1-10

    Evolve Technologies has operated from County Clare since 2000, with a team of under ten, working on software development, business intelligence and IT.

    Track record

    Its analytics work is engineering-led rather than marketing-led: joining data from several systems into operational reporting, rather than measuring website traffic. That makes it the only firm here equipped for data integration beyond the website itself.

    What they handle

    Sectors are manufacturing, healthcare and retail. No project minimum or rate is published. It suits an established business that needs reporting across operations, not just digital marketing. If the question is purely about website behaviour, this is more capability than you need.

    Services

    • Software Development
    • Business Intelligence
    • IT Solutions

    Industries

    • Manufacturing
    • Healthcare
    • Retail

    Languages

    • English

  5. 5. GlowMetrics

    Best for certified analytics and measurement strategy

    • Google Marketing Platform Certified Partner
    • Best Specialist Agency (Digital Media Awards 2025)
    Location
    Dublin, Ireland

    GlowMetrics works across Ireland and the UK with offices in Belfast and Dublin, specialising in digital measurement and marketing.

    Track record

    It carries the strongest credentials on this page, both checkable: Google Marketing Platform Certified Partner status, and Best Specialist Agency at the Digital Media Awards 2025. Named clients are ESB, Today FM, VHI and Barnardo's.

    What they handle

    Services cover Google Analytics consulting, tag management and digital marketing audits. Sectors are non-profit, utilities, broadcasting and healthcare. No team size, minimum or rate is published. In a category with almost no review evidence, platform certification is the most useful signal available, and this firm has the highest tier of it.

    Services

    • Google Analytics Consulting
    • Tag Management
    • Digital Marketing Audits

    Industries

    • Non-Profit
    • Utilities
    • Broadcasting
    • Healthcare

  6. 6. Kooba

    Best for analytics alongside web design

    • Top awarded
    Location
    Dublin, Ireland
    Rating
    5.0 (2 reviews)
    Team size
    11-50

    Kooba is a Dublin digital agency of 11 to 50 people whose main business is web design, web development, digital strategy and UX design.

    Track record

    Analytics here comes attached to a build rather than sold separately, which suits an organisation commissioning a new site and wanting measurement implemented as part of it rather than retrofitted afterwards.

    What they handle

    The listing shows 2 verified reviews at 5.0 and a top-awarded badge. Sectors are travel and leisure, finance, education and B2B services. No project minimum or rate is published. It suits a brand doing a site or platform project. For an audit of existing tracking, independent of whoever built the site, the specialists here are the appropriate choice.

    Services

    • Web Design
    • Web Development
    • Digital Strategy
    • UX/UI Design

    Industries

    • Travel & Leisure
    • Finance
    • Education
    • B2B Services

    Languages

    • English

  7. 7. RaftLabs

    Best for product analytics inside the application

    raftlabs.com - RaftLabs website, opens in a new tab
    Location
    Dublin, Ireland
    Rating
    4.9 (50 reviews)
    Team size
    10 - 49
    Hourly rate
    €25 - €45
    Founded
    2015

    RaftLabs is a custom software company in Dublin, founded in 2015 with a team of 10 to 49, that builds tracking into the applications it develops rather than adding it to finished sites.

    Track record

    That is a different discipline from GA4 work: product analytics instrumented during development, covering what users do inside an application rather than how they arrived at it. Delivery is fixed-cost with clients retaining source code and data ownership.

    What they handle

    Rates are 25 to 45 euro an hour, and it holds 50 verified reviews at 4.9 — the only substantial review evidence on this page. Sectors are hospitality, loyalty, B2B SaaS and healthcare. It suits a company building software that needs measurement designed in. For a website measurement problem, it is the wrong shape of supplier.

    Services

    • Product Analytics
    • Custom Software Development

    Industries

    • Hospitality
    • Loyalty
    • B2B SaaS
    • Healthcare

Good web analytics work tells a business exactly where customers drop off and where they convert, which is essential and usually undervalued. What it doesn't do is fix the drop off once it's found. Measuring a problem and solving it are different jobs, often done by different teams. Brandfire designs and builds loyalty and rewards programmes for brands across Ireland, turning an analytics finding about repeat visits into a programme that actually improves them.

Frequently asked questions

What does a web analytics agency do?
It makes sure the numbers you act on are accurate. In practice that means implementing GA4 and Google Tag Manager correctly, defining events and conversions, handling consent, and building reporting that answers business questions rather than displaying default charts.
How much does GA4 setup cost in Ireland?
None of these firms publishes a rate for it. A clean GA4 and Tag Manager implementation for a standard site is usually a defined project rather than a retainer. Ecommerce tracking, server-side tagging and consent mode each add scope and cost.
Do I need consent mode for GDPR?
If you serve EU visitors and use Google tags, you need a consent management setup that adjusts tracking based on what users agree to. This is now a core part of analytics implementation in Ireland, and getting it wrong creates both legal exposure and unreliable data.
Should I hire an analytics specialist or use my marketing agency?
Use a specialist for implementation and a marketing agency for interpretation. Agencies that both implement tracking and report on their own performance have an obvious conflict, and it is the most common reason reported numbers and reality diverge.

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