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Top Web Analytics Agencies in Ireland

Updated 6 August 2026 · 1 min read · 7 companies

Written byNuala Canning

Web analytics is a small and genuinely technical specialism in Ireland. Two firms below do it as their main business. The rest attach it to marketing or development work. That distinction matters more than usual here, because an agency that implements your tracking and then reports on its own performance is marking its own homework.

What to look for in an analytics partner

  • Specialist or add-on. Two dedicated practices, five firms that offer it alongside something else.
  • Google certification. In a category with almost no reviews, certification across Analytics, Tag Manager and Looker Studio is the clearest credential available.
  • Consent handling. GDPR consent mode is now part of implementation, not a separate legal task.
  • Independence. Keep implementation separate from the agency whose performance the numbers describe.

Before commissioning new dashboards, have someone audit whether your current tracking is accurate. Most analytics problems in Irish businesses are broken implementation, not missing reports.

  1. 1. GlowMetrics

    Best for certified analytics and measurement strategy

    Location
    Dublin, Ireland

    Digital analytics agency with Belfast and Dublin offices, certified by Google across Analytics, Tag Manager and Looker Studio. Covers measurement strategy, dashboards, optimisation, testing and training.

  2. 2. Digital Strategy Consultants

    Best for GA4 migration and tag management

    Location
    Dublin 2, Ireland

    Dublin 2 analytics consultancy covering Google Analytics setup, GA4 migration, Google Tag Manager implementation and dashboard build.

  3. 3. RaftLabs

    Best for product analytics inside the application

    raftlabs.com - RaftLabs website, opens in a new tab
    Location
    Dublin, Ireland
    Rating
    4.9 (15 reviews)
    Team size
    10 - 49
    Hourly rate
    $25 - $49
    Founded
    2020

    AI-first development company that instruments products directly, building the analytics and data layer into applications on React, Node.js and AWS. Holds 15 verified reviews at 4.9.

  4. 4. Caruso Martech

    Best for attribution across marketing systems

    Location
    Dublin, Ireland
    Team size
    1-10
    Min project
    From €3,000

    Dublin firm building marketing systems for B2B founders and leadership teams in Ireland and the UK, connecting attribution, automation and paid media.

    Languages

    • English
    • Italian

  5. 5. Kooba

    Best for analytics alongside web design

    • Top awarded
    Location
    Dublin, Ireland
    Rating
    5.0 (2 reviews)
    Team size
    11-50

    Award-winning Dublin web design and development agency specialising in accessibility, branding and AI integration, with analytics attached to build work. Two verified reviews at five stars.

    Industries

    • Travel & Leisure

    Languages

    • English

  6. 6. Evolve Technologies

    Best for business intelligence reporting

    Location
    Ennis, Ireland
    Team size
    1-10

    Ennis firm founded in 2000 providing bespoke software development, business intelligence and IoT solutions across a range of industries.

    Languages

    • English

  7. 7. Cozy Mind Media

    Best for analytics on a rebuilt site

    Location
    Tralee, Ireland
    Team size
    1-10
    Min project
    From €1,000

    Tralee firm building custom sites rather than template ones, with a stated focus on performance, and analytics work alongside.

    Languages

    • English

Frequently asked questions

What does a web analytics agency do?
It makes sure the numbers you act on are accurate. In practice that means implementing GA4 and Google Tag Manager correctly, defining events and conversions, handling consent, and building reporting that answers business questions rather than displaying default charts.
How much does GA4 setup cost in Ireland?
None of these firms publishes a rate for it. A clean GA4 and Tag Manager implementation for a standard site is usually a defined project rather than a retainer. Ecommerce tracking, server-side tagging and consent mode each add scope and cost.
Do I need consent mode for GDPR?
If you serve EU visitors and use Google tags, you need a consent management setup that adjusts tracking based on what users agree to. This is now a core part of analytics implementation in Ireland, and getting it wrong creates both legal exposure and unreliable data.
Should I hire an analytics specialist or use my marketing agency?
Use a specialist for implementation and a marketing agency for interpretation. Agencies that both implement tracking and report on their own performance have an obvious conflict, and it is the most common reason reported numbers and reality diverge.

Making decisions on numbers you are not sure you trust?

Tell us what you are trying to measure and we will tell you straight whether we are the right fit.

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