Top 7 Web Analytics Agencies in Ireland (Updated August 2026)

1. 1

   1. GlowMetrics

   Best for certified analytics and measurement strategy

   • Google Marketing Platform Certified Partner
   • Best Specialist Agency (Digital Media Awards 2025)

   Location

   Dublin, Ireland

   GlowMetrics is a highly specialized digital measurement and marketing agency operating extensively across Ireland and the United Kingdom, maintaining dedicated offices in both Belfast and Dublin. Founded with a clear vision to demystify complex data, they focus intensely on helping businesses of all sizes make sense of their numbers by setting up highly reliable tracking systems and creating beautifully clear visual dashboards that answer everyday commercial questions. Their core philosophy is built around the idea that data should be accessible and actionable, rather than confusing or overwhelming. By breaking down complex analytics into plain language, they empower business leaders to make confident, informed decisions about their marketing budgets and overall strategy without needing a degree in data science.

   Track record

   As the very first certified partner in Ireland for major analytics platforms, they have built an incredibly strong reputation for technical accuracy, privacy compliance, and trusted strategic advice. They work closely with well-known national organizations like the ESB, Today FM, VHI, and Barnardo's, providing the deep, technically rigorous setup required to understand exactly how customers behave online across multiple touchpoints. Their work ensures that these large organizations are not just collecting data, but actually using it to improve their services and customer experiences. They also handle the increasingly complex area of consent management, ensuring all data collection is fully compliant with GDPR regulations.

   What they handle

   Beyond just setting up tracking codes, GlowMetrics offers comprehensive digital marketing audits and ongoing strategic consulting. They help clients interpret the numbers, finding hidden opportunities for growth and identifying areas where marketing spend is being wasted. Their team of certified experts is regularly called upon to untangle messy legacy analytics setups, providing a clean slate and a clear path forward. For businesses that need absolute certainty in their data and a partner with the highest level of platform certification, GlowMetrics is widely considered one of the premier choices in the Irish market.

   Services

   • Google Analytics Consulting
   • Tag Management
   • Digital Marketing Audits

   Industries

   • Non-Profit
   • Utilities
   • Broadcasting
   • Healthcare
2. 2

   2. Digital Strategy Consultants

   Best for GA4 migration and tag management

   Location

   Dublin 2, Ireland

   Digital Strategy Consultants is a highly established and widely respected advisory firm based in central Dublin that helps ambitious businesses figure out exactly what their website visitors are doing at every stage of the customer journey. They specialize in moving companies to modern, privacy-compliant tracking platforms and making sure all critical visitor actions are recorded accurately and safely. Rather than just offering generic marketing services, they focus deeply on the foundational data that makes all other digital marketing efforts measurable and accountable. Their team combines strong technical expertise with a sharp commercial focus, ensuring that the analytics setups they build directly answer the most pressing questions of the leadership team.

   Track record

   Operating successfully since 2012, they have earned a particularly strong reputation among their diverse client base for turning confusing, overwhelming data into clear, highly actionable commercial advice. By building custom measurement plans from scratch and deploying highly visual, easy-to-read dashboards, they ensure that busy marketing teams and business owners always have the exact figures they need at their fingertips to make confident budget decisions. They are especially adept at managing complex migrations to new platforms like GA4, handling everything from the initial data mapping to the final testing and validation, ensuring no historical data context is lost during the transition.

   What they handle

   They work primarily with businesses across the retail, professional services, and education sectors, tailoring their analytics approach to the specific nuances of each industry. For example, in retail, they focus heavily on complete ecommerce tracking and shopping cart abandonment, while for professional services, they prioritize lead generation tracking and multi-touch attribution. By combining their deep analytics capabilities with practical search engine optimization services, they help clients not only measure their traffic accurately but also grow it sustainably over time. For businesses seeking a seasoned, highly professional partner to handle their data strategy, Digital Strategy Consultants offers a highly reliable service.

   Services

   • GA4 Migration
   • Google Tag Manager
   • Analytics Dashboards
   • Search Engine Optimisation

   Industries

   • Retail
   • Professional Services
   • Education
3. 3

   3. RaftLabs

   Best for product analytics inside the application

   raftlabs.com - RaftLabs website, opens in a new tab

   Location

   Dublin, Ireland

   Rating

   4.9 (50 reviews)

   Team size

   10 - 49

   Hourly rate

   €25 - €45

   Founded

   2015

   RaftLabs is a highly innovative custom software and development company that takes a uniquely integrated approach to web analytics by building smart data tracking directly into custom software, mobile apps, and complex online applications. Instead of simply bolting a basic website tracker onto a finished product as an afterthought, they seamlessly weave deep measurement capabilities into the actual fabric of the product during the development phase. This highly technical approach ensures that businesses can see exactly how people are using their digital tools on a step-by-step basis, providing a level of insight that standard marketing analytics simply cannot match. Founded in 2015, they have established themselves as a leader in product-led growth strategies.

   Track record

   Highly rated by their diverse portfolio of clients, they are particularly strong at creating bespoke solutions for the demanding hospitality sector, complex business-to-business software companies, and businesses running intricate digital loyalty programs. Their integrated approach ensures that product managers, technical founders, and marketing leaders have completely reliable, unsampled numbers to understand precisely what features are most popular, where users might be getting stuck or frustrated, and exactly how different customer segments interact with the platform. This allows for rapid, data-backed improvements to the software, constantly refining the user experience based on actual behaviour rather than guesswork.

   What they handle

   Operating as a dedicated development partner, RaftLabs provides fixed-cost delivery models while ensuring clients retain full ownership of their highly valuable source code and proprietary data. They are the ideal partner for ambitious businesses that need to build sophisticated, highly measurable digital products from the ground up, or those who need to deeply integrate their user analytics with complex internal business systems. Their unique ability to blend high-level software engineering with deep product analytics makes them exceptionally well-equipped to handle the most demanding technical measurement challenges in the modern digital landscape.

   Services

   • Product Analytics
   • Custom Software Development

   Industries

   • Hospitality
   • Loyalty
   • B2B SaaS
   • Healthcare
4. 4

   4. Caruso Martech

   Best for attribution across marketing systems

   Location

   Dublin, Ireland

   Team size

   1-10

   Min project

   From €3,000

   Caruso Martech is a highly specialized Dublin-based agency that designs, builds, and manages complete marketing technology systems specifically for business-to-business companies operating across Ireland and the United Kingdom. They focus intensely on solving one of the most common and frustrating problems for founders and commercial leaders: figuring out exactly which marketing efforts are actually producing valuable, qualified leads and generating real sales revenue. They move beyond basic website analytics, diving deep into the complex plumbing that connects marketing platforms with sales systems, ensuring a seamless flow of accurate data across the entire organization.

   Track record

   By carefully linking together disparate marketing tools, customer relationship management systems, and various advertising platforms, they create a highly clear, unified picture of the entire business-to-business customer journey. This comprehensive approach means that business owners can finally stop guessing about the effectiveness of their marketing spend and start seeing exactly where their revenue is coming from, tracking every interaction from the very first anonymous ad click all the way to the final signed contract. Their expertise in marketing attribution allows clients to confidently allocate their budgets to the channels that actually drive growth, rather than those that just generate empty traffic.

   What they handle

   In addition to their deep analytics and attribution work, Caruso Martech also provides comprehensive marketing automation services, helping clients streamline their lead nurturing processes and ensure no potential customer falls through the cracks. They work primarily with complex businesses in the technology, consulting, and professional services sectors, where the sales cycles are long and the buying decisions involve multiple stakeholders. For business-to-business companies that need to bring rigorous, data-driven discipline to their marketing and sales operations, Caruso Martech offers a highly sophisticated and deeply technical level of service.

   Services

   • Marketing Attribution
   • Marketing Automation
   • Paid Media Strategy

   Industries

   • B2B Services
   • Technology
   • Consulting

   Languages

   • English
   • Italian
5. 5

   5. Kooba

   Best for analytics alongside web design

   • Top awarded

   Location

   Dublin, Ireland

   Rating

   5.0 (2 reviews)

   Team size

   11-50

   Kooba is a highly respected, award-winning digital agency based in Dublin that specializes in creating highly effective websites, robust online platforms, and engaging digital experiences for ambitious brands. While their primary, visible focus is on designing beautiful, highly creative, and exceptionally easy-to-use sites, they ensure that robust, enterprise-grade tracking and measurement systems are built in from the ground up on absolutely every project they undertake. They believe that a great website must not only look incredible but also provide the business with clear, actionable data on exactly how it is performing and how users are interacting with its content.

   Track record

   With additional strategic offices located across Europe, they help major national and international brands connect much more effectively with their target audiences through strong, data-backed digital strategy. Their integrated approach means that when a new website finally launches, the business owner already has the correct, fully tested reporting tools in place from day one to monitor commercial success, track detailed visitor behaviour, and make future improvements based on hard numbers rather than subjective opinions. This proactive approach to analytics prevents the common problem of discovering tracking issues months after a site has gone live.

   What they handle

   Their team comprises not just exceptional visual designers, but also deep technical experts who understand the nuances of modern web analytics, complex tag management, and stringent data privacy compliance. They work across a diverse range of challenging industries, including travel and leisure, finance, and education, bringing a wealth of cross-sector experience to every project. For major brands and organizations looking for an agency that can deliver both stunning creative design and rigorous, technically flawless analytics implementation under one roof, Kooba is widely recognized as one of the leading choices in the European market.

   Services

   • Web Design
   • Web Development
   • Digital Strategy
   • UX/UI Design

   Industries

   • Travel & Leisure
   • Finance
   • Education
   • B2B Services

   Languages

   • English
6. 6

   6. Evolve Technologies

   Best for business intelligence reporting

   Location

   Ennis, Ireland

   Team size

   1-10

   Evolve Technologies is an established, highly experienced IT and bespoke software solutions provider based in County Clare, operating successfully since the year 2000. They specialize heavily in creating custom, deeply integrated tools and comprehensive reporting systems that help complex businesses understand exactly what is happening across their entire operation, not just on their public-facing website. They take a holistic view of business intelligence, recognizing that true operational insight requires pulling together data from sales, inventory, finance, and marketing into a single, unified view that leaders can actually trust and understand.

   Track record

   They work very closely with traditional, established businesses across sectors like manufacturing, healthcare, and retail, helping them to replace outdated, manual spreadsheets and siloed legacy software with clear, highly automated visual dashboards and smart, modern software applications. By seamlessly connecting different, historically separate pieces of critical business information together, they give busy managers and company owners a much clearer, real-time view of their overall performance. This deep level of visibility allows leaders to identify bottleneks, spot emerging trends early, and run their companies far more efficiently and profitably.

   What they handle

   Unlike typical digital marketing agencies that only focus on web traffic, Evolve Technologies brings a deep software engineering background to their analytics work, allowing them to tackle incredibly complex data integration challenges that others simply cannot handle. They build robust data pipelines that can handle massive volumes of information securely and reliably. For established businesses that need to move beyond basic website analytics and step into the world of true, enterprise-wide business intelligence and operational reporting, Evolve Technologies offers an incredibly reliable, highly technical, and deeply experienced partnership.

   Services

   • Software Development
   • Business Intelligence
   • IT Solutions

   Industries

   • Manufacturing
   • Healthcare
   • Retail

   Languages

   • English
7. 7

   7. Cozy Mind Media

   Best for analytics on a rebuilt site

   Location

   Tralee, Ireland

   Team size

   1-10

   Min project

   From €900

   Cozy Mind Media is a highly focused digital agency based in Tralee that specializes in building incredibly fast, highly reliable, and technically sound websites completely from scratch. They deliberately move away from the slow, overly complex, and often cluttered pre-built templates that many small businesses struggle with, instead creating clean, custom-coded online platforms that are specifically designed to perform exceptionally well and load almost instantly for every single visitor. They understand that website speed is not just a technical metric, but a crucial factor in both user experience and search engine visibility, directly impacting the bottom line.

   Track record

   As a fundamental part of their comprehensive build process, they meticulously set up proper, highly accurate tracking tools and analytics platforms so that business owners can see exactly how their new site is performing from the moment it goes live. They ensure that all critical actions, such as phone calls, form submissions, and online purchases, are tracked flawlessly. Beyond just building the site and setting up the analytics, they also help local companies save countless hours by implementing smart, highly effective automation tools. This makes it significantly easier to manage customer inquiries, schedule appointments, and handle day-to-day online tasks without getting bogged down in repetitive manual work.

   What they handle

   They work predominantly with local businesses, growing e-commerce stores, and professional service providers, offering them a level of technical excellence usually reserved for much larger corporate clients. Their approach is highly pragmatic and deeply focused on delivering measurable return on investment for their clients. By combining lightning-fast custom web development with robust analytics and smart business automation, Cozy Mind Media provides a complete digital engine that helps ambitious smaller businesses punch well above their weight in the competitive online marketplace.

   Services

   • Custom Web Development
   • Website Performance Optimization
   • Business Automation

   Industries

   • Local Business
   • E-commerce
   • Professional Services

   Languages

   • English

Good web analytics work tells a business exactly where customers drop off and where they convert, which is essential and usually undervalued. What it doesn't do is fix the drop off once it's found. Measuring a problem and solving it are different jobs, often done by different teams. Brandfire designs and builds loyalty and rewards programmes for brands across Ireland, turning an analytics finding about repeat visits into a programme that actually improves them.