123 Birthday Promotion

123 Insurance was looking for ways to improve customer engagement and retention by surprising and delighting customers on their birthdays, providing a compelling reason to stay with the company.

Brandfire Solution

Brandfire implemented a highly successful birthday rewards program. Customers receive daily emails during their birthday week, containing a unique code. The reward offered is a free hot drink and cake from Costa Coffee, a universally appealing and cost-effective choice. Customers simply visit their local Costa Coffee store, present the code, and enjoy their complimentary treat. This promotion has been running successfully for five years, enhancing customer satisfaction, fostering loyalty, and solidifying 123’s position as a customer-centric insurance provider.