Aldi is the main supermarket sponsor of the Electric Picnic Festival. To leverage this partnership and engage their shoppers, they were looking to develop a compelling promotion with an innovative digital solution
The promotion was to
- Build awareness among shoppers about Aldi’s sponsorship of Electric Picnic.
- Increase footfall to Aldi stores.
- Boost basket value by leveraging the chance to win Electric Picnic tickets.
![Aldi Sales Promotion](https://brandfire.ie/wp-content/uploads/2023/07/04.png)
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