Aldi is the main supermarket sponsor of the Electric Picnic Festival. To leverage this partnership and engage their shoppers, they were looking to develop a compelling promotion with an innovative digital solution

The promotion was to

  • Build awareness among shoppers about Aldi’s sponsorship of Electric Picnic.
  • Increase footfall to Aldi stores.
  • Boost basket value by leveraging the chance to win Electric Picnic tickets.

Brandfire Solution

  • Developed a mobile app enabling customers to upload receipts as proof of purchase in less that 8 weeks
  • Implemented a winner management solution selecting up to 15 winners weekly
  • Executed a weekly email campaign to drive engagement
  • Managed technical design, email communications, winner management, and platform maintenance to support the promotion