Aldi is the main supermarket sponsor of the Electric Picnic Festival. To leverage this partnership and engage their shoppers, they were looking to develop a compelling promotion with an innovative online solution

The promotion was to

  • Build awareness among shoppers about Aldi’s sponsorship of Electric Picnic.
  • Increase footfall to Aldi stores.
  • Boost basket value by leveraging the chance to win Electric Picnic tickets.

Brandfire Solution

Brandfire leveraged its strengths in creativity, technology, and account management to deliver a comprehensive solution for our client’s promotion. Designed and developed a cutting-edge web and mobile app platform that seamlessly captured receipts, facilitating a weekly competition with efficient winner management. The promotion spanned 12 weeks, and participation was made simple for customers. Customer were required to spend €40, snap a photo of their receipt, and upload it to the platform. Brandfire managed every aspect, including technical design, email communications, winner management, and the back-end systems necessary to support a promotion of this scale.