Drive brand awareness and customer engagement for Avonmore Cream with an exciting on-pack sales promotion. Purchase any size Avonmore Cream to find a unique code on each pack, then input it into the branded promotion website for a chance to win thousands of picnic baskets and blankets during the summer months
Work
Avonmore Cream
Brandfire Solution
Summer Fun with Avonmore. Cream
Our solution comprised multiple elements. Each pack featured a unique code for customers to input on the dedicated promotional website, along with their name and email.
Brandfire’s recommendation included summer-themed rewards, with a specific emphasis on picnic baskets and blankets. Avonmore generously offered thousands of prizes. To safeguard against over-redemption, we implemented a fixed fee structure for this promotion.
Furthermore, we built a robust and user-friendly platform to handle the redemption process smoothly, ensuring a seamless and rewarding experience for participants.