Marketing & Communications
Top Influencer Marketing Agencies in Ireland (Updated August 2026)
The companies in this list are ordered alphabetically by name. That is the only ordering applied, so a company's position implies no ranking, preference or assessment of quality.
Influencer marketing is contracting and compliance as much as casting: sourcing creators, agreeing usage rights, briefing, approving content, and making sure the disclosure is right. The creator fee sits outside the agency fee and is usually the larger of the two. Of the nineteen Irish firms the directory files under this heading, twelve do not actually offer it; the seven here name it as a service themselves.
Audience fit, not follower count
- How much of their work this really is. One agency here puts half its service mix into influencer work. Most put a tenth. That ratio predicts the depth of their creator relationships.
- Who owns the creator relationships. If they belong to the agency, you lose them when you switch. Ask.
- Disclosure compliance. ASAI rules apply and the brand carries responsibility too. Name who checks the posts.
- Creator fees, budgeted separately. The agency fee is the smaller number. Do not let a proposal blur the two.
Ask for the campaign report from a previous client, with creator names removed. Reach numbers are easy. What you want to see is what happened after the post.
Contracts, disclosure and usage rights
Because influencer work sits inside PR and social agencies here rather than in dedicated creator shops, the choice is really about how much of an agency's attention this one channel will actually get.
- Depth of commitment, not just the service list. One agency here puts half its work into influencer marketing. Most put a tenth. Ask directly what share of their business this is.
- Creator relationship ownership. If the agency's creator network belongs to them rather than to you, you lose access to it the moment you switch agencies. Ask before signing.
- Category fit of their creator roster. A PR-led agency's contacts skew lifestyle and media. A social-led agency's skew platform-native. Match the roster to your audience.
- Disclosure compliance in writing. ASAI rules apply to every paid post, and the brand carries responsibility alongside the creator. Name who checks each post before it goes live.
- How they report beyond reach. Follower counts and impressions are the easy numbers. Ask what they track after the post, such as clicks, saves or sales.
Sourcing, briefing, and the fees that sit outside the fee
Core scope covers creator sourcing, outreach and contracting, campaign briefing, content approval, disclosure compliance and post-campaign reporting. Several agencies here also handle paid amplification of creator content once it is live.
Creator campaigns need somewhere to land, and the owned-channel side is what the social media agencies run. Both this category and PR sell borrowed credibility, and on smaller Irish launches the PR agencies often hold the same relationships. If the objective is reach through someone else's audience, brand partnership marketing does it without per-post fees.
Outside the scope: the creator fees themselves, which are paid separately from the agency's fee and vary hugely with audience size and category. Businesses typically bring in an agency once a campaign needs more than one or two creators, at which point sourcing, contracting and scheduling stop being a task a marketing manager can run alongside everything else.
The agency fee is not the creator fee
This list prices on hourly rates and project minimums. Cullen Communications and Squaredot publish the highest hourly band at €90-€135, with Honest Marketing at €45-€90. Project minimums start from €900 at Cullen Communications, Honest Marketing and Substo Digital, rising to €4,500 at Squaredot. Hopscotch Europe, DQ Media and Proven Partners publish no figures at all.
Those numbers are the agency fee only, and creator fees sit on top as a separate line that this list does not capture, since Irish creator rates vary by audience size and category rather than by agency. What moves the agency fee within this range is mainly how many creators a campaign runs and whether the agency also handles paid amplification once content is live, which is closer to media buying than sourcing work.
We have selected and reviewed these companies based on factors such as their services, industry experience, reputation, client portfolio, pricing where publicly available, market presence, and other relevant business metrics. The information and pricing mentioned are based on details available at the time of publication and may change over time. We recommend verifying the latest information directly with each company.
1. Cullen Communications
Best for influencer work led by PR
- Location
- Dublin, Ireland
- Team size
- 10 - 49
- Hourly rate
- €90 - €135
- Min project
- €900+
Cullen Communications is a prominent public relations and marketing agency based in Dublin. Creator campaigns are a significant share of the work and are run alongside the PR programme rather than separately. Four decades in Irish media means the talent and commentator relationships already exist rather than being sourced per campaign. Matching is done on audience fit rather than follower count. This careful curation process is a hallmark of their approach and a major reason for their sustained success over the years.
How they work
Their team handles everything from finding the right creators to managing contracts and ensuring that all posts comply with advertising rules. By combining influencer marketing with their expertise in event management and media coordination, they provide a complete solution for brands looking to make a splash in the Irish market.
Services
- Social Media Marketing
- Public Relations
- Advertising
- Digital Strategy
- Event Management
- Influencer Marketing
Industries
- Consumer Brands
- Corporate Services
2. DQ Media
Best for social and creator content
- Location
- Dublin, Ireland
- Team size
- 10 - 49
- Min project
- Undisclosed
DQ Media is a digital agency based in Dublin that has been helping businesses improve their online presence since 2016. They offer a wide variety of services, but are especially strong when it comes to creating engaging content for social media and working with online creators to promote brands. Their team prides itself on staying ahead of the curve when it comes to platform algorithms and content formats, ensuring that the creators they work with are producing material that is optimized for maximum visibility. The team works with creators on the concept rather than briefing them to a fixed script. This hands-on approach results in high-quality, thumb-stopping content that drives real engagement and measurable return on investment for their clients.
How they work
Their team is equipped to handle the entire digital journey, from building a user- friendly website to driving traffic through creative social campaigns. This makes them a solid choice for companies that need a reliable partner to manage both the technical side of their website and the creative side of their influencer marketing.
Services
- Social Media Marketing
- Content Marketing
- Graphic Design
- Video Marketing
- Web Development
- Influencer Marketing
Industries
- E-commerce
- Corporate Services
3. Honest Marketing
Best for influencer alongside paid social
- Location
- Galway, Ireland
- Team size
- 2 - 9
- Hourly rate
- €45 - €90
- Min project
- €900+
Honest Marketing is a boutique digital agency based in Galway that prides itself on clear, direct communication with its clients. Founded to provide a more transparent alternative to larger agencies, they offer hands-on support where clients work directly with the experts rather than passing messages through account managers. Their transparent approach means that clients always know exactly how their budget is being spent and what return they can expect. They believe that influencer marketing shouldn't be a black box, and they work hard to demystify the process for their clients, providing clear, understandable reporting on every campaign. This commitment to honesty and accountability has helped them build strong, lasting relationships with businesses throughout the West of Ireland and beyond.
How they work
They are known for their performance-driven approach, combining careful search engine optimisation and targeted online advertising with their influencer marketing efforts. The experience base is hospitality, where the measure is bookings rather than reach.
Services
- Social Media Marketing
- Pay Per Click
- Search Engine Optimization
- Web Design
- Influencer Marketing
- Facebook Advertising
Industries
- Hospitality
- Small Businesses
4. Hopscotch Europe
Best for PR and influencer campaigns together
- Location
- Dublin, Ireland
- Team size
- 10 - 49
- Min project
- Undisclosed
Hopscotch Europe operates out of Dublin as the European hub for a much larger global communications group. They split their focus between public relations and social media marketing, offering a strong multicultural team capable of managing coordinated campaigns across multiple countries from a single location. Their international backing provides them with access to advanced tools and analytics that are often out of reach for smaller, local agencies. The stated method is identifying niche creators before their rates rise. They are particularly adept at navigating the cultural nuances of different European markets, ensuring that campaigns resonate locally while maintaining a consistent global brand identity.
How they work
The process covers sourcing creators, product placement and media events. They are particularly well-suited for brands that want to combine traditional public relations with a strong social media presence to reach audiences across Europe.
Services
- Social Media Marketing
- Public Relations
- Influencer Marketing
- Facebook Advertising
- Instagram Advertising
- LinkedIn Advertising
Industries
- Tourism & Hospitality
- Food & Beverage
- Technology
5. Proven Partners
Best for brand-led creator strategy
- Location
- Dublin, Ireland
- Team size
- 2 - 9
- Min project
- Undisclosed
Proven Partners is a Dublin branding and marketing agency working only in luxury real estate, hotels and resorts. They act as an end-to-end partner for property developers and investors, handling everything from the initial brand concept to the final sales push. Their deep specialization in the luxury market means they have cultivated relationships with high-net-worth individuals and the exclusive creators who influence them. They understand that marketing high-end properties requires a delicate touch and an uncompromising commitment to quality and exclusivity. Creator selection is constrained by the positioning of the properties, so the pool is narrow by design.
How they work
The work leans on storytelling and visual identity rather than volume of posts. When incorporating creator strategies, they ensure that every partnership perfectly aligns with the luxury positioning of the property, helping to build prestige and generate high-quality leads in a very competitive market.
Services
- Social Media Marketing
- Branding
- Content Marketing
- Digital Strategy
- Sales Outsourcing
- Influencer Marketing
Industries
- Luxury Real Estate
- Hospitality & Resorts
6. Squaredot
Best for B2B creator and content work
- Location
- Dublin, Ireland
- Team size
- 2 - 9
- Hourly rate
- €90 - €135
- Min project
- €4,500+
Squaredot is a specialised marketing agency based in Dublin that focuses exclusively on helping business-to-business technology brands grow their online presence. While they are not a traditional consumer influencer agency, they excel at connecting brands with industry experts and thought leaders to build credibility in complex markets. They understand that in the business-to-business space, influence is often wielded by niche experts, analysts, and successful practitioners rather than lifestyle personalities. They have developed a unique methodology for identifying and partnering with these key individuals to create authoritative, educational content that guides purchasing decisions. Working in technology means the creators and commentators it engages can hold a technical conversation with a specialist buyer.
How they work
Their core services revolve around strong brand positioning, content creation, and lead generation. By focusing on creating valuable content and getting it in front of the right decision-makers, they help technology companies scale their operations and generate meaningful business opportunities.
Services
- Social Media Marketing
- Branding
- Marketing Strategy
- Web Development
- Influencer Marketing
- Reddit Advertising
Industries
- B2B Technology
- Software & Computer Services
7. Substo Digital
Best for paid amplification of creator content
- Location
- Dublin 12, Ireland
- Team size
- 2 - 9
- Min project
- €900+
Substo Digital is a performance-focused marketing agency located in Dublin that specialises in generating leads and increasing sales. It runs targeted advertising on Google, Facebook and Instagram alongside the creator work. Their expertise in paid media makes them a powerful ally when it comes to maximizing the impact of influencer collaborations. Because organic reach on creator posts is limited, targeting is used to put the content in front of a defined audience. This dual approach of combining authentic creator content with precision-targeted advertising consistently yields superior conversion rates for their e-commerce clients.
How they work
When it comes to working with creators, their strength lies in amplifying existing content rather than managing the initial sourcing. The model is paid amplification of creator posts, which is measured on return rather than engagement.
Services
- Social Media Marketing
- Pay Per Click
- Email Marketing
- Influencer Marketing
- Facebook Advertising
- Instagram Advertising
Industries
- E-commerce
- Professional Services
Influencer marketing gets a brand in front of an audience that already trusts the person talking about it, which is hard to buy any other way. What it doesn't do is give that new customer a reason to buy again once the post has been seen. Borrowed trust and earned loyalty are different things. Brandfire designs and builds loyalty and rewards programmes for brands across Ireland, turning a one time follower into a repeat customer.
Frequently asked questions
- How much does influencer marketing cost in Ireland?
- Project minimums here run from 900 to €4,500 for the agency fee, which is separate from what creators charge. Irish creator fees vary enormously with audience size and category. Budget the two lines separately and expect the creator fees to be the larger one.
- Do I need an agency or can I approach creators directly?
- You can approach directly, and for one or two creators that is often the sensible route. An agency earns its fee on multi-creator campaigns, where sourcing, contracting, briefing, scheduling and disclosure compliance become genuine work.
- What are the disclosure rules for influencer marketing in Ireland?
- Paid partnerships must be clearly disclosed, and the Advertising Standards Authority for Ireland applies its code to influencer content. Responsibility sits with the brand as well as the creator, so confirm in writing who checks that disclosures are correct before posts go live.
- Why do so few Irish agencies really do influencer marketing?
- Ireland's creator market is small enough that most brands handle relationships directly. Twelve of the 19 firms listed in the directory under this heading do not offer the service at all. The seven here do, and most treat it as one channel among several.
Want to build a loyalty programme for your influencer campaign?
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