Launching a Loyalty Program: Key services by Brandfire

Are you looking to launch a loyalty program to improve customer engagement, increase sales, and boost brand loyalty?

As an award winning customer loyalty agency in Ireland, we can help!

We are experts in every aspect of loyalty program development, offering comprehensive loyalty solutions and customer retention strategies.

Loyalty Strategy Development

Our experts tailor a loyalty strategy specifically designed for your business and customers, maximising its effectiveness.

Click here to learn more about hiring a Strategic Loyalty Consultant

Loyalty Program Design

Loyalty Program Design is the strategic development of a comprehensive framework that incorporates technology, reward rules, and incentives to encourage and reward customer loyalty.

Following in-depth customer research and strategic analysis, our team implements a tailored loyalty program design that aligns with your business objectives and resonates with your target audience.

From selecting the appropriate technology platform to defining reward rules and choosing enticing rewards, we ensure that every aspect of your loyalty program is optimised to increase customer engagement, increase retention, and drive repeat business.

Learn about the loyalty program we designed for ENERGIA REWARDS

Loyalty Technology 

Choosing the right loyalty technology is crucial for your brand’s success in today’s dynamic market. We partner with leading loyalty technology companies to identify the perfect fit for your business and customers.

With our expertise, we have worked with retail, utilities, telecom, and B2B sectors in finding the ideal loyalty technology. We understand that different businesses have unique needs, which is why we’re here to help determine the best technology solution for company.

Our team implements user-friendly apps that enhance the customer experience and engagement.

We incorporate engaging gamification elements to make your loyalty program even more exciting.

We utilise seamless card linking and powerful points-based technology to simplify the customer experience.

Read about our loyalty mobile app technology for CALOR GAS

Loyalty Card Solutions

Our team specialises in designing and delivering personalised physical and digital loyalty cards that are tailored to fit your business needs.

With our customised loyalty cards, we not only improve the customer experience but also reinforce brand loyalty. Plus, every time your customers use your loyalty card, they’re reminded of your brand, building a stronger connection with them.


Our rewards system is carefully designed to incentivise desired behaviours and maximise the impact of your loyalty program.

We offer a diverse range of rewards, including gadgets, vouchers, flights, cinema tickets, and future discounts. We also provide the following:

Exclusive Brand Partnerships
Through our exclusive brand partnerships, we offer discounts on popular brands, driving brand advocacy among your customers.

Exciting Competitions and Freebies
To drive customer enthusiasm and participation, we create exciting competitions and freebies for your most loyal customers.

Learn about the 123 Birthday Promotion – Free hot drink & cake

Program Naming Strategy and Communication

We help with the program naming strategy that aligns with your brand message and resonates with your target audience.

Our effective loyalty program communication plans ensure ongoing brand message across all touchpoints.

Budgets and Return on Investment ( ROI)

To accurately measure the Return on Investment (ROI) of your loyalty program, we will determine the following

Revenue Metrics: Define key revenue metrics such as total transactions and average order value.

Differentiate Revenue: Segment revenue generated by loyalty program members versus non-members.

Track Program Costs: Monitor all costs associated with your loyalty program, including technology, personnel, marketing, and rewards.

Reporting: Leverage loyalty technology to access detailed reporting capabilities, allowing you to track member interactions effectively.

Evaluate Key Metrics: While ROI is crucial, we will also assess other important metrics such as engagement and overall program success.

Program Training and Support

Whether you prefer to manage your loyalty program in-house or have us handle it, we’ve got you covered.

We provide comprehensive program training, equipping you with the skills and knowledge needed to effectively manage and promote your loyalty program, empowering you to take full control whenever you’re ready.

By implementing our loyalty program strategies, you can expect increased sales, heightened customer satisfaction, and improved brand loyalty.

Contact us today to learn more.

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