Texaco Support for Sport

Texaco was looking for a way to reward the important contribution that sports clubs make to communities. They also wanted to find a new way to recognise the relationship that exists between the Texaco brand and generations of Irish sports enthusiasts

Brandfire Solution

Brandfire launched the Texaco Support for Sport initiative in 2020 allocating €130,000 annually to award successful applicants with €5,000 each.

We designed and built a website, where sports clubs register, submitt applications including a 250-word proposal, photos, and a 30-second video.

Brandfire monitors all applications, managing email campaigns to drive submissions and provided customer care support.

Adjudication is overseen by Texaco Support for Sport ambassador Donncha O’Callaghan, former Irish rugby international and broadcaster.