Ireland’s #1 customer loyalty & sales promotion agency
Brandfire designs and runs customer loyalty programs, sales promotions, and reward campaigns for some of Ireland’s biggest brands. Strategy through to fulfilment – we handle the lot.
The problem
Customer acquisition costs continue to increase. Without a structured customer retention strategy, lifetime value remains flat — putting pressure on overall ROI.
In highly competitive markets, customers will often switch easily. Without a compelling reason to stay, price becomes the default differentiator — which is difficult to sustain long term.
Sales promotions can generate immediate uplift, but without a customer retention strategy in place, that momentum is difficult to sustain.
What we do
Brandfire creates loyalty programs and promotional campaigns from scratch. Strategy, technology, creative, fulfilment — end to end. Your team gets the results without the operational load.
We look at your customer data, your market, and what you’re trying to achieve
We design the program structure and reward mechanics around your commercial goals
We develop the platform, the creative, and all customer communications
We run it, optimise it, and report back. You see the numbers
Trusted by Ireland’s leading brands
The work
Sales Promotion
Footfall and spend uplift
Nationwide promotions driving footfall and basket spend
In-store sales promotion across 160+ stores — leveraging Electric Picnic sponsorship to drive footfall through receipt upload.
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Loyalty Program
Reduced churn and improved customer retention
A rewards program delivering everyday savings and exclusive rewards
A rewards program delivering everyday savings, competitions and exclusive free rewards for members.
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Rewards Platform
over €600,000 in grant funds
Community Impact Campaigns
Supporting grassroots sport across Ireland, with €600,000+ awarded to local clubs through a nationwide funding campaign.
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Sales Promotion
Improved retention and NPS
A birthday campaign that increased policy renewals
A simple birthday reward — a coffee and muffin, redeemable nationwide — delivered at the right moment to drive renewals.
Read the full case studyBefore you ask
We start with your business, not the tech. We work with you to define the strategy, objectives, program structure, rewards platform and costs — so you have a clear, commercially grounded plan before anything goes live.
We plan it with you — then we handle it. From setup to fulfilment, customer care and reporting — we act as an extension of your team, not an extra burden.
It’s built to drive behaviour, not discounts. Every mechanic is designed around your KPIs — increasing frequency, spend and customer retention with measurable impact.
Yes — and we recommend it. We launch with a focused pilot to prove what works, then scale based on real results.
