Sales Promotion
Aldi
Footfall and spend uplift
Sales Promotions
Glanbia Performance Nutrition
BSN on-pack sales promotion with Conor McGregor
Industry
Sports Nutrition & FMCG
Category
Sales Promotions
Duration
12 weeks
Key Result
Cross-market campaign activation
The Challenge
Glanbia needed to boost sales and enhance brand engagement for BSN performance nutrition products across Ireland and the UK — standing out in a competitive sports nutrition market while maximising their brand ambassador partnership with Conor McGregor.
Our Approach
Services Delivered
- On-Pack Promotion Design
- Promotional Website Build
- Fulfilment & Logistics
- Fixed Fee Structure
- Multi-Market Campaign Management
1
Created an exclusive on-pack incentive
Designed exclusive branded Conor McGregor/BSN T-shirts as the reward — highly desirable to the target fitness audience.
2
Designed unique neck tag mechanic
Each product featured a unique neck tag containing a redemption code, creating an engaging on-pack entry mechanic.
3
Built a mobile-responsive redemption website
Customers entered codes on a branded, mobile-responsive website to claim their reward and provide details for fulfilment.
4
Implemented fixed fee protection
A fixed fee structure prevented over-redemption costs, providing complete budget certainty throughout the campaign.
5
Managed multi-market fulfilment
T-shirt distribution was handled across Ireland and the UK, with end-to-end logistics and account management.
The Results
The Results That Matter
Strong
Sales uplift across BSN product range
Multi-market
Campaign activation across Ireland and the UK
High
Redemption engagement driven by desirable reward
Protected
Budget managed through fixed fee structure
Want results like these?
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